Press Releases

June 27, 2017
| Chicago, IL

Conversant®, a leader in personalized digital marketing, today announced the results of its cross-device identification persistency study. The study evaluates the company’s ability to maintain a connection with the same user over a 12-month period.

May 22, 2017
| Chicago, IL

Conversant®, a leader in personalized digital marketing, today announced the launch of its Ad Quality Guarantee, an exclusive offer for clients of the company’s Audiences, Cross-Device Remarketing and List Activation products. 

Under the offer, client campaigns are guaranteed to meet or beat the industry standards across all areas of ad quality—brand safety, viewability and ad fraud—as measured by Integral Ad Science (IAS). If they don’t, Conversant will provide clients with four times the missed impressions on their next campaign.

October 05, 2016
| Santa Barbara, CA

CJ Affiliate by Conversant™, a leading global affiliate marketing network, today announced the launch of its 2016 Holiday Intelligence Report.

Each year, this highly anticipated report provides affiliate marketing strategies for retailers looking to capitalize on the holiday shopping season. The 2016 Holiday Intelligence Report draws upon 2015 holiday sales data from CJ Affiliate’s network of more than 3,000 advertisers and 30,000 publishers.

May 10, 2016
| Santa Barbara, CA

CJ Affiliate by ConversantTM today announced the launch of the next evolution of its Affiliate Customer Insights offering, a proprietary solution designed to create unique insights that empower affiliate marketers to continually evaluate, measure, and optimize the performance of their affiliate programs for greater growth and efficiency.

Originally unveiled in September of 2014, this latest release substantially evolves the reporting capabilities to include richer reporting sets, enhanced data visualization and greater customization to suit individual customer needs.

April 26, 2016
| Santa Barbara, CA

CJ Affiliate by ConversantTM, a leading global affiliate marketing network, today announced the findings from its 2016 Mobile Intelligence Report.

The annual report, which details the previous year’s mobile usage and stats, is compiled leveraging data from CJ Affiliate’s network of more than 3,000 advertisers and 30,000 publishers. In addition to benchmark statistics in over 30 categories across the four major verticals—Retail, Home Services, Travel and Finance—the report offers mobile strategies for both publishers and advertisers.

April 07, 2016
| Chicago, IL

Conversant®, a leader in personalized digital marketing, today announced the findings of its cross-device matching accuracy study with comScore. The study reviewed a portion of Conversant’s footprint of 160 million unique cookie IDs, and through a privacy-compliant process, found that comScore was able to directly validate a subset of these for cross-device matching. The data set was then segmented into six different performance tiers, the top four of which yielded matching accuracy rates ranging from 96 to 86 percent.

December 15, 2015
| Chicago, IL

Conversant, the leader in personalized digital marketing, today announced its partnering with Integral Ad Science for third-party viewability measurement of in-app mobile ad campaigns. 

October 06, 2015
| Chicago, IL

Conversant, a leader in personalized digital marketing, today announced the latest addition to its suite of video solutions, Personalized Video. This new product combines Conversant’s persistent recognition of 150 million cross-device, anonymous consumer profiles with the richness of digital video. With Personalized Video, Conversant takes multiple video segments, overlays text and offers, and weaves them together into a personalized video message that helps brands achieve higher returns and offers a more relevant and satisfying experience for consumers on an individual level.

September 30, 2015

CHICAGO, IL (September 30, 2015) – Conversant, the leader in personalized digital marketing, today announced it was awarded Best Technology/Publishing Platform for Mobile as part of the Mobile Mafia Awards, which honor the best in mobile advertising. 

September 24, 2015

CHICAGO, IL (September 24, 2015) – Conversant, the leader in personalized digital marketing, today announced its first-ever Consumer Relationship Challenge. Brands are invited to test Conversant for 30 days against any other vendor, promising more accurate, persistent cross-device recognition than anyone else. If Conversant doesn’t win the challenge, the brand’s next campaign with similar budget is on them.