Case Study

Converting Millions of Outdoor Enthusiasts, One By One

29%

increase in incremental revenue during holiday

80%

completion rate on interactive pre-roll

2X

higher engagement than standard pre-roll


Cabela’s partnership with Conversant drove a 29% increase
in year-over-year incremental revenue.


The Challenge

For Cabela’s to stay close to their customers and grow their business, they needed to adapt their marketing approach to include targeted, personalized online ads.

How could they reach and have relevant online conversations with everyone in their target audience—from casual campers to hikers to anglers and hunters—without losing their core customers or wasting ad impressions?

Conversant didn’t have to guess at the right people to target.

Our Solution

Our consumer profiles—the most robust in the industry—are powered by years of online and offline data and are constantly updated through tracking over 1M cross-device interactions per second.

Armed with powerful profiles and rich data, plus our ability to deliver messages to the right consumers within milliseconds, Cabela’s reached millions of their customers and prospects. And since we target real people—not segments—each individual saw a message that was tailored to their specific needs and interests.

We’ve been bringing the right messages to Cabela’s
audience for nearly a decade.

The Results

For nearly 10 years, Cabela’s has trusted us to build and deliver their digital marketing, resulting in millions of personalized brand messages and incredible growth.

Among the numbers we’ve driven:

29%
increase in incremental revenue during holiday
80%
COMPLETION RATE ON INTERACTIVE PRE-ROLL
2X
HIGHER ENGAGEMENT THAN STANDARD PRE-ROLL