Case Study

Putting Low Match Rates to Bed

94%

match
rate

89%

seen in past
90 days

14

cookies + devices
matched to each person


With Conversant’s help, The Land of Nod was able to recognize and
connect
with their customers at unprecedented levels.


The Challenge

As families grow, their buying behaviors and home addresses often change. Which made it a challenge for the company to reach back out to their customers when, for instance, a baby outgrew its crib and needed a new toddler bed.

In addition to the usual challenge around each consumer using multiple devices, The Land of Nod's customer base also trends higher than average for using Safari browsers and iOS mobile web and apps. Since Safari rejects third-party cookies, any ad partner that relies on them to recognize and match consumers would miss out on a huge percentage of The Land of Nod customers.

Conversant’s cross-device recognition and reach worked like a dream.

Our Solution

This, plus our proprietary matching technology—building a single view of every consumer, across their devices and over their lifetimes, using cookies and transactional data (both online and off)—drives match rates that far exceed the industry average. So instead of treating each cookie or device as a different person, we’re able to link multiple devices back to a unique individual, eliminating wasted ad dollars.

Our ability to personalize the ads seen by these verified consumers, across all of their devices, means that we can hit them with relevant messages, driving strong conversions.

"Conversant is able to reach and reengage our customers with unprecedented accuracy,
allowing us to target the most relevant messages at the right times in the purchase funnel."


–Joe Orlando, Director of Marketing at The Land of Nod

The Results

Of those matched customers—whom we connected to an average 14 cookies and devices each—we saw 89% of them within 90 days. Because we have such a deep understanding of them, built from our highly accurate, online and offline consumer data, we were able to serve them personalized creative that commanded attention and drove conversions. 1,500 unique creative iterations were served each month.

When it comes to beautiful, trendy home goods for kids, The Land of Nod leads the industry. And when they need to nurture their customer relationships and maximize their incremental return on ad spend, they rely on another industry’s leader: Conversant.