VIDEO ADVERTISING

REACH ALL YOUR GOALS WITH
SMART, INNOVATIVE VIDEO SOLUTIONS.

Conversant’s end-to-end integrated video solutions help you deliver personalized messages to real people across all their devices, with an unparalleled dedication to ad quality.

A UNIQUE VIDEO EXPERIENCE FOR EVERYONE

Video advertising shouldn’t be one-size-fits-all. With Personalized Video, you’ll dynamically render and deliver unique, person-level video experiences to your consumers, across all their devices.

Customize your creative for:

  • Individuals: Target your own customer or prospect list with a personalization attribute.
  • Audience: Take advantage of our 150+ Conversant audiences.
  • Time & Date: Update your message based on time of day and day of the week.
  • Geo: Customize at the state, DMA or ZIP-code level, or based on your target consumers’ individual locations.
  • Weather: Update creative based on current weather conditions or temperature ranges.

EXTEND TV CAMPAIGNS ONLINE

How do you reach beyond TV, with the same high-quality content, choice, massive scale and easy-to-use metrics that made TV advertising a $66 billion industry? Conversant TV Boost. Our content-recognition technology and deep, person-level profiles—along with exclusive partnerships with TV providers—help us reach audiences based on viewing behavior unlike anyone else.

We partner exclusively with some of the most comprehensive TV data sources available today with access to more than 14 million households. You’ll extend the reach of your TV buy, re-engage viewers or drive tune-in to your shows with TV Boost.

As more consumers migrate from TV to digital video, be confident that you’re reaching across all of your target consumers’ screens, and then measuring that reach. Conversant’s Audience Guarantee accurately matches you with your ideal demo audience. And you’ll have access to comprehensive GRP measurement as you go.

BRING VIDEO ADVERTISING TO THE RIGHT VIEWERS

Contextual Video allows you to see and understand the content that consumers are watching, using Conversant’s purpose-built classification technology. Combining this knowledge with our curated content categories, you’ll bring your video advertising to the right people, always in compelling, brand-safe environments. And you’ll get insights into your best-performing categories and audiences.

MAXIMAL REACH AND SCALE

Find and connect with millions of the right consumers with Video Amplify, bringing them your message as part of a rich video experience. Your campaigns will be delivered across all leading ad exchanges plus our own private ad exchange, reaching real people on tens of thousands of websites and 173,000 mobile apps.

POWERFUL, MEASURABLE RESULTS

See the full impact of your video advertising campaign. For every dollar spent, you’ll understand your return on investment, including direct and offline sales, brand lift, purchase attribution and TV viewing behavior. You can be sure that we’re driving the most relevant, satisfying experiences for your audience—and the highest returns for you.