CJ Affiliate Publishes 2016 Mobile Intelligence Report
CJ Affiliate by ConversantTM, a leading global affiliate marketing network, today announced the findings from its 2016 Mobile Intelligence Report.
The annual report, which details the previous year’s mobile usage and stats, is compiled leveraging data from CJ Affiliate’s network of more than 3,000 advertisers and 30,000 publishers. In addition to benchmark statistics in over 30 categories across the four major verticals—Retail, Home Services, Travel and Finance—the report offers mobile strategies for both publishers and advertisers.
Key 2015 findings in the report include:
- U.S. sales on smartphones increased 132% YOY
- The average growth of mobile clicks increased 124% YOY
- Mobile sales in the retail vertical increased 177% YOY
“Mobile strategies based on sound data are a must-have these days as nearly 30% of affiliate sales are occurring on mobile devices,” said CJ Affiliate Strategic Insights Director Sandrine Thompson. “Our report digs deep into the specific affiliate trends that are taking place within the mobile space. It’s a valuable resource for advertisers and publishers looking for key findings as they continue to evolve their 2016 affiliate strategies.”
CJ Affiliate’s intelligence and benchmark reports are published frequently and range in topic from vertical-specific, holiday trends, device usage and more.
“In addition to providing clients with innovative tools to help expand their affiliate programs, our expansive network offers data that can serve as an industry benchmark,” said CJ Affiliate SVP of Client Development Pam Johnston. “Whether you work with us or not, everyone in the affiliate space can benefit from the information in our reports.”
Click here to download the complete 2016 Mobile Intelligence Report.
About CJ Affiliate by Conversant
CJ Affiliate by Conversant (formerly Commission Junction) is a leading global affiliate marketing network, specializing in pay-for-performance programs to drive results. Our network helps to create connections amid millions of online consumers daily by facilitating equitable, lucrative relationships between advertisers and publishers. Many of the world's most recognized and specialized brands run their affiliate programs on CJ's platform. For more information, please visit www.cj.com.
Conversant® is a leader in personalized digital marketing. Conversant helps the world's biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and one of the world's largest affiliate marketing networks—all fueled by a deep understanding of what motivates people to engage, connect and buy. For more information, please visit www.conversantmedia.com.
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