August 14, 2014

New product leader strengthens company's focus on building a

"personalization platform" for marketers and agencies

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--

Conversant,

Inc. (NASDAQ:CNVR), the leader in personalized digital marketing,

today announced that it has appointed
Raju Malhotra as senior vice

president of Products. In this role,
Mr. Malhotra will drive a unified

product strategy across the company and integrate all its data and

technology assets into one consolidated platform.

"Raju is a critically important addition to our leadership team," said

John Giuliani, president and chief executive officer of Conversant.

"With his expertise in building products at scale, he will help us bring

the power of personalization to our customers. I am pleased to have him

drive the next stage of Conversant's product direction."

Mr. Malhotra has an impressive track record of driving business growth

through innovative products during the past two decades - both as a

product executive as well as an engineering leader. He has worked in

senior positions at Microsoft, McKinsey and most recently at Centro

where he was responsible for building a media management product for

digital agencies.

Prior to Centro, he led the product strategy and worldwide launch for

Bing Shopping, including its cashback program, where he increased

advertisers' return on investment by 200 percent. He also worked at

McKinsey's Silicon Valley office as a management consultant where he

advised venture-funded, high-growth businesses on their product

strategy. He has an MBA from the Wharton School of the University of

Pennsylvania and an undergraduate degree in computer engineering from

the National Institute of Technology in India.

"Conversant stands out in a crowded advertising technology space because

of its scale," said
Mr. Malhotra. "With more than a quarter billion

anonymous consumer profiles and industry-leading, proprietary

technology, Conversant has unique potential. I look forward to helping

our team build the best personalization platform for marketers and

agencies to reach their consumers most profitably."

Mr. Malhotra will manage investments in product development globally,

and will be based in the company's Chicago office.

About Conversant

Conversant, Inc. (NASDAQ:CNVR) is the leader in personalized digital

marketing. Conversant helps the world's biggest companies grow by

creating personalized experiences that deliver higher returns for brands

and greater satisfaction for people. We offer a fully integrated

personalization platform, personalized media programs and the world's

largest affiliate marketing network - all fueled by a deep understanding

of what motivates people to engage, connect and buy. For more

information, please visit www.conversantmedia.com.

For Conversant, Inc.
Jamie Lasecke, 650-762-2979
Jamie.Lasecke@Edelman.com

Source: Conversant, Inc.

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