September 07, 2014

Six Industry Heavyweights Unite to Create Conversant


ValueClick Europe, the leader in personalised digital marketing, today

announces that it is rebranding its businesses to Conversant

Europe and launching powerful new CRM and video solutions in the


Under the new brand the company will roll out Europe's first integrated

marketing personalisation platform, which will help brands connect with

people as individuals at major scale, cross-device and in real-time.

Conversant unites six digital marketing leaders launched or acquired by

ValueClick since 1998 to combine video and mobile capabilities, RTB and

CRM infrastructure, offline measurement and device recognition to

deliver one-to-one engagement at scale. ValueClick Media, Commission

Junction, Greystripe, Dotomi, SET Media and Mediaplex will each

contribute data, technology and expertise to the new, unified

personalisation platform.

Commission Junction, the industry's largest affiliate marketing

business, acquired by ValueClick in 2003, will be active as CJ

Affiliate, by Conversant. It will leverage the power of Conversant's

united platform to deliver personalised affiliate marketing.

Conversant's new media and affiliate solutions are fuelled by a

state-of-the-art proprietary technology stack that helps marketers reach

the right individuals at the right time, with the right message. All of

this is achieved while delivering industry leading consumer privacy

protection. The company will provide marketers with the deepest consumer

insights from its exclusive proprietary data to generate highly

personalised real-time campaigns that are proven to drive superior ROI.

Already, Conversant drives an average of more than five million sales

each day for clients through its united technology stack.

Oded Benyo, President of Conversant Europe, comments: "We are excited to

be bringing real innovation and capabilities no one else has to help

brands reach and connect with individuals in ways that drive strong

sales and deeper brand engagement.

"Personalisation is the future of marketing. Research we carried out

earlier this year revealed 73 per cent of agency and brand-side

marketers think personalisation represents the future of the industry

and that 77 per cent of marketers say individualised messages can be

more effective than mass messages."

"By bringing together the strengths of each business we are able to

deliver the smartest personalisation strategies and solutions for

marketers and agencies."

New Name, New Logo

The new name, Conversant, and logo were chosen to highlight the

company's ability to generate engagement around digital ads and learn

from the resulting offline and online conversations between brands and


"We drive engaging conversations between brands and their customers by

sharing strategic insights from our exclusive and proprietary data

paired with that brand's customer insights," commented Benyo. "The

Conversant name is a great fit as we enable agency and client partners

to be more conversant in the unique aspects of their consumers.

Furthermore, our insights are actionable as we use this rich individual

understanding to help brands generate sales and increase brand affinity."

This rebrand brings Europe in line with Conversant in the US, which

launched in February 2014. The European launch reflects the company's

commitment to developing solutions tailored to the needs of the European


About Conversant

Conversant, Inc. (Nasdaq:CNVR) is the leader in personalised digital

marketing. Combining the strengths of ValueClick Media, Commission

Junction, Mediaplex, Greystripe and Dotomi, Conversant helps the world's

biggest companies grow by creating personalised experiences that deliver

higher returns for brands and greater satisfaction for people. We offer

a fully integrated personalisation platform, personalised media

programmes and the world's largest affiliate marketing network - all

fuelled by a deep understanding of what motivates people to engage,

connect and buy. For more information, please visit

This release contains forward-looking statements that involve risks

and uncertainties, including, but not limited to, the risk that market

demand for on-line advertising will not grow as rapidly as predicted,

and the risk that legislation and governmental regulation could

negatively impact the Company's performance. Actual results may differ

materially from the results predicted, and reported results should not

be considered an indication of future performance. Important factors

that could cause actual results to differ materially from those

expressed or implied in the forward-looking statements are detailed

under "Risk Factors" and elsewhere in filings with the Securities and

Exchange Commission made from time to time by Conversant, including, but

not limited to: its annual report on Form 10-K filed on March 3, 2014;

recent quarterly reports on Form 10-Q; and other current reports on Form


Conversant Europe
Sophie Mackenzie, +44 (0) 20 8785 5420

marketing manager

Rosie Lumley, +44 (0) 20 7407 1599

Kotzam, +49 8 966 547 951
Head of Marketing, DE

Beaurain, +33 1 46 51 95 81
FR Marketing Manager

Source: Conversant, Inc.

News Provided by Acquire Media