What We Know

  • Cracker Barrel Case Study image
  • Staples image
  • Don't Stalk. Just Sell image
  • The Land of Nod image
  • CABELA'S image
  • The Ad Quality Conundrum image
Don't Stalk. Just Sell. image
Research / 
Oct 2016

A story of how digital marketing can go wrong—and how to get it right.

Customer Recognition: How Marketing is Failing at its Top Priority image
Research / 
Sep 2016

We asked marketing professionals about their priorities and data-management capabilities. Here’s what we found.

Making True 1:1 Marketing Happen, At Scale image
Personalization / 
Dec 2015

True personalization really is possible. Get to know the four steps we take to achieve it.

The 5 Keys to Connecting with Real People image
Cross-Device / 
Oct 2015

Discover our 5-pronged approach to connecting with millions of consumers for years, including: Recognition, Reach, Accuracy, Persistence and Privacy.

The Ad Quality Conundrum image
Research / 
Jun 2015

Explore the various components of ad quality, the damage poor ad quality causes, and Conversant's holistic approach to getting it right every single time

Our Approach To Consumer Privacy Protection, Notice And Choice image
Research / 
May 2015

The 16 steps that Conversant takes to ensure consumer privacy across all of our business practices.

Making Mobile Work Harder By Putting The Consumer First image
Mobile / 
Dec 2014

Learn about the latest in mobile consumer behavior and how to drive better results by putting person-first into your next mobile programs

Affiliate Holiday Insights image
Affiliate / 
Nov 2014

Optimize your campaigns for the holiday season with this informative report that predicts 2014 holiday sales trends based on a thorough review of the 2013 holiday season

Affiliate Network Benchmarks image
Affiliate / 
Sep 2014

The key performance metrics that advertisers use to measure the success and efficiency of their programs