Conversant is committed to growing brands and the digital industry by pioneering ways to drive greater marketing effectiveness and efficiency. As part of this effort, we devote major resources to providing original research and analysis designed to help you get more out of your digital marketing investment. All of our research and analysis is available for free download. Check back often for our latest work.
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A story of how digital marketing can go wrong—and how to get it right.
We asked marketing professionals about their priorities and data-management capabilities. Here’s what we found.
True personalization really is possible. Get to know the four steps we take to achieve it.
Discover our 5-pronged approach to connecting with millions of consumers for years, including: Recognition, Reach, Accuracy, Persistence and Privacy.
Explore the various components of ad quality, the damage poor ad quality causes, and Conversant's holistic approach to getting it right every single time
The 16 steps that Conversant takes to ensure consumer privacy across all of our business practices.
Optimize your campaigns for the holiday season with this informative report that predicts 2014 holiday sales trends based on a thorough review of the 2013 holiday season
The key performance metrics that advertisers use to measure the success and efficiency of their programs
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