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How Visit Savannah reached the right travelers - and profited
September 16, 2019
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CMOs Need to Focus on Managing Multiple Brands, Not Multiple Identities
September 06, 2019
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10 tech companies helping marketers survive changing privacy laws
August 22, 2019
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Novartis Consolidates $600 Million Global Media Account With Publicis Groupe
August 15, 2019
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The 50 best workplaces for innovators
August 05, 2019
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Publicis Groupe completes acquisition of Epsilon for $3.95bn
July 02, 2019
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Why Marketers Look to Identity Resolution for Answers
July 01, 2019
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Seven takeaways from Variety’s 2019 TV Summit
June 12, 2019
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Personalization and data-driven experiences
June 11, 2019
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Audience segmentation and targeting
June 06, 2019
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Restaurants should increase their appetite for digital marketing
May 14, 2019
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It's personal
April 08, 2019
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Box office boost
March 19, 2019
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Box office campaigns: unlocking returns beyond opening weekend
March 18, 2019
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Advancing marketing attribution, part 2
March 12, 2019
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Car rental companies are losing customers to rideshares, report says
March 06, 2019
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Looking beyond traditional affiliates: is content king?
February 27, 2019
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Advancing marketing attribution
February 21, 2019
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Using KPIs that matter to achieve influencer marketing success
February 19, 2019
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The right way to engage with new affiliate partners
February 13, 2019
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DMN 2018 award winners
January 25, 2019
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What's next for intent data in the travel industry?
January 21, 2019
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Brands seek deeper insights from AI
January 18, 2019
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Conversant helps marketers create human connections that count
January 04, 2019
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Film marketers need to stop wasting time and money advertising to people who don't care about their movies
December 07, 2018
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When it comes to cookies, don't settle for crumbs of customer and prospect data
December 06, 2018
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Marketers need outcomes, not more tools
December 06, 2018
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For travel brands, it's what you know and who you know
November 20, 2018
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Here are the industry's martech heroes
November 16, 2018
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Identity resolution - defined
November 12, 2018
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One on one: Jeff Fagel on marketing's three centers of gravity
November 02, 2018
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Bloomberg Media Group and New York Media take top honors in the Digiday Worklife Awards
October 17, 2018
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Most technology for marketing has a big gap: prospects
October 16, 2018
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Winners announced at the IPMAs 2018
October 13, 2018
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Interview with Jeff Fagel, SVP, Marketing, Epsilon and Conversant
October 11, 2018
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5 things you need to know to successfully manage a team, with Bryan Kennedy the CEO of Epsilon and Conversant
October 11, 2018
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The changing paradigm of retail CRM
October 09, 2018
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It’s time to pull back the curtain on black box solutions
October 04, 2018
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Decoding Conversant’s Mesobase, martech's first customer and prospect relationship management (CPRM) platform
October 03, 2018
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Corporate innovator: Dave Scrim, SVP of Product and Pricing at Conversant
September 21, 2018
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Swanson Health selects Alliance Data’s Conversant for personalized digital marketing services
September 06, 2018
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A day in the life of... SVP Enterprise Operations at Conversant
August 07, 2018
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Video: What is ad fraud and how does it happen?
July 24, 2018
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‘Reporting is a struggle’: To grow commerce revenue, publishers have to spend time, money to manage the data
July 23, 2018
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Meet the Crain's Tech 50 of 2018
July 12, 2018
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The Amazon Prime day effect – how brands can capitalize on the global shopping event
July 12, 2018
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Don't just talk about transformation. Do it
July 02, 2018
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What is cross-device identification and how can marketers use it?
June 27, 2018
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The great debate: Should you manage data activation yourself?
June 26, 2018
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How to drive measurable tune-in — and viewer connections — with data-driven marketing
June 12, 2018
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Why brands should look to affiliate for global growth in APAC
May 09, 2018
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The costly drive down the ad tech “road of regret”
April 24, 2018
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The pursuit of a holistic view of consumers
April 13, 2018
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Interview with Steve Nowlan, SVP of Decision Sciences – Conversant
April 03, 2018
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Conversant and CJ Affiliate launch new GDPR compliance tool for digital advertising
March 28, 2018
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ITA spotlight: Agatha Rymanowska, Senior VP, Enterprise Operations, Conversant
March 27, 2018
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Epsilon/Conversant taps Fagel to lead marketing
March 22, 2018
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“People will treat you differently because of your title. (It’s the reason I never use it.)”
March 14, 2018
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The battle against ad fraud: It's all about performance
March 13, 2018
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Implementing martech? Don’t skip this step
March 07, 2018
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Is GDPR an opportunity to improve CX? Yes – if you do right by your data subjects
February 27, 2018
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How influencer marketing’s relationship with affiliate will develop in 2018
February 21, 2018
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True 1-1 marketing isn’t segment or persona-based – Conversant’s AI personalization story
February 20, 2018
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What marketers should do differently in 2018 — or not
February 06, 2018
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Unleashing digital video’s potential for one-to-one marketing
February 01, 2018
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How personalization will evolve in 2018
January 29, 2018
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The 10 hottest jobs—and who's hiring in Chicago
January 13, 2018
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Four focus areas for travel marketers to unlock the mobile opportunity
January 11, 2018
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5 things we learned about ads.txt in 2017
December 28, 2017
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Three predictions for the affiliate marketing industry in 2018
December 21, 2017
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A 'naughty or nice' list: the best and worst ad tech & digital media trends of 2017
December 21, 2017
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Top affiliate marketing trends for 2018: Predictions by 15 experts
December 15, 2017
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Experts predict: What's in store for viewability in 2018
December 15, 2017
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Women you need to know in martech: Agatha Rymanowska
December 14, 2017
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CJ Affiliate gives web publishers the tools and data insights to maximize affiliate revenue with performance marketing
December 13, 2017
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Top 10 most-read affiliate marketing articles month-by-month in 2017
December 13, 2017
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Who gets this ad online? She builds tech at Conversant that decides
December 11, 2017
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Five strategies to combat the ‘retail apocalypse’
December 04, 2017
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Pulling back the curtain on acquisition measurement
December 01, 2017
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The 4 areas of personalization – how data and technology can personalize the customer experience
November 29, 2017
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Considering DIY CRM? Beware the job hopper
November 29, 2017
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4 digital marketing techniques movie studios should use to drive attendance in theaters
November 28, 2017
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This holiday season, make your marketing merry and personalized
November 16, 2017
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TechBytes with Agatha Rymanowska, SVP, Enterprise Operations, Conversant
November 14, 2017
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Affiliate marketing: How can publishers increase global growth?
November 14, 2017
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What Google and Salesforce’s shared data play means for marketers
November 09, 2017
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Data wars fuel an online marketing arms race
November 06, 2017
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Why A/B testing of web ads is less important than showing them to the right shoppers
November 03, 2017
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Tackling ad fraud & data leakage for success: Q&A with Ric Elert, Conversant
November 02, 2017
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Meet Chicago’s Top 100 tech companies: Employee count up 15 percent in 2017
October 24, 2017
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Flying blind: The struggle for people-based digital identity resolution
October 20, 2017
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Understanding cross-device: 3 things marketers need to know
October 20, 2017
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How networks can leverage digital campaigns to keep ratings strong in the cord cutting age
September 29, 2017
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What marketers need to know about location-based advertising and where it’s headed
September 24, 2017
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School is always in session for brick-and-mortar retailers
August 28, 2017
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What a tougher 100% viewability standard would mean
August 25, 2017
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How CJ Affiliate leverages Conversant’s data to help retailers drive better returns
August 10, 2017
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3 affiliate marketing strategies for the 2017 holiday retail season
August 02, 2017
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Generate offline return with site-to-store affiliate marketing
July 25, 2017
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What does “mar tech” actually mean?
July 24, 2017
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Tech 50 2017
July 17, 2017
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How internet retailers can capitalize on Amazon Prime Day
July 07, 2017
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Five predictions for the future of affiliate partnerships
July 03, 2017
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A dive into the world of affiliate marketing
June 27, 2017
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Why you need both technology and people to ensure brand safety
June 21, 2017
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CRM builders beware: Don’t fall into the DIY trap
June 13, 2017
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Moving the conversation beyond DSPs
June 12, 2017
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Three data signals travel marketers need to examine
June 06, 2017
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CJ Affiliate debuts global cross-device tracking
June 05, 2017
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Conversant offers ad quality guarantee
May 22, 2017
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CJ Affiliate wins Best Managed Affiliate Programme
May 15, 2017
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Affiliate marketing Q&A with CJ Affiliate
April 28, 2017
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Why wait for the walls to come down? Verifying people-based marketing claims
April 17, 2017
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One on one: Ric Elert and the person-centric approach
April 14, 2017
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AdTech/programmatic company, winner: Conversant
March 01, 2017
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The pillars of marketing
February 20, 2017
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How to get advertiser buy-in for big affiliate projects
February 07, 2017
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Confronting the cross-device fallacy
January 23, 2017
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What to look for in search 2017
January 03, 2017
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10 ways digital marketing will evolve in 2017
January 03, 2017
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Looking back on search 2016
December 27, 2016
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Target consumers around specific needs, get real about real-time marketing
December 27, 2016
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Conversant finally converges? Epsilon-owned ad tech company unveils integrated stack
December 22, 2016
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Experts predict how the industry challenges of 2016 will evolve in 2017
December 19, 2016
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Why brands should care about brand safety in mobile advertising
December 16, 2016
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Biz dev: Epsilon expands relationship with Road Scholar
December 15, 2016
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How to get the best from content affiliates in 2017
December 09, 2016
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WTF are wrapper tags?
December 07, 2016
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CMO.com's top 10 marketing trends for 2017
December 05, 2016
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Performance marketing in US retail
November 17, 2016
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Check out the winners of the first Shorty Social Good Awards
November 17, 2016
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Seven experts on marketing problem six: competing in dynamic global markets
November 09, 2016
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3 campaigns that missed the mark on mobile
November 06, 2016
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Internet mysteries: why do the same ads keep showing up when I stream video?
November 04, 2016
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Don't become "that brand"
October 26, 2016
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Six steps to a successful digital marketing strategy
October 25, 2016
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Land of Nod isn't just playing around with cross-device
October 21, 2016
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Lost your number: The game of telephone and data leakage
October 18, 2016
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Retailers reevaluate their affiliate marketing programs
October 12, 2016
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Personalization 2.0: messaging with precision
October 04, 2016
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Don't talk to digital strangers
September 27, 2016
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DMA moves against jargon and confusion in cross-device measurement
September 23, 2016
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ITA spotlight: Conversant
August 29, 2016
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50 first dates: why digital marketing is so bad
July 29, 2016
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IAB continues to make mobile work in 2016
July 25, 2016
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Best practices for affiliate marketing on Pinterest
June 20, 2016
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Marketing tech: from audit to implementation (eBook)
June 06, 2016
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How mobile advertising needs to change
June 06, 2016
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One tough question: mobile marketing means business
May 25, 2016
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Pharma takes a big step forward in mobile—finally
May 25, 2016
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Are your videos mobile ready?
May 05, 2016
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Infographic: who's watching political ads, and are they finishing them?
May 02, 2016
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What pushes up today's desktop and mobile ad prices
April 27, 2016
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One tough question: programmatic 2016
April 27, 2016
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Curing marketers' attribution addiction
February 22, 2016
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Three key learnings for new affiliate marketing managers
February 17, 2016
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Reaching people with a life saving message
January 12, 2016
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Say goodbye to national e-commerce borders
January 04, 2016
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Why CRM data-savvy marketers invest more in customer loyalty vs. acquisition
December 28, 2015
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After a year at Epsilon, Conversant wants to make some noise
October 22, 2015
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New system will replace online ads with emergency alerts
October 20, 2014
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Professionalized sales associates may reduce conflict in-store, online
October 14, 2014
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Why marketers still haven't mastered personalization
September 23, 2014
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Real-time automation, in-app tracking comes to affiliate marketing
September 22, 2014
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Marketers place personalization at the top of the priority pyramid
September 12, 2014
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Digital marketers: personalization critical to long-term brand objectives
September 05, 2014
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Study shows marketers struggle with personalization
September 04, 2014
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There’s more work to be done on personalization
August 29, 2014
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Citi targets small publishers for fresh ad inventory
August 07, 2014
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Is location a vital data point in mobile targeting?
August 06, 2014
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Breaking down a common marketing scourge
July 17, 2014
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7 ways consumers are inspiring retailers to change
July 15, 2014
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100 ways to build your business online
July 09, 2014
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The ultimate bare-knuckle boxing match: attribution vs. causality
July 03, 2014
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Cross-device 1-2-3! Important ways to improve cross-device campaign results
July 02, 2014
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3 ways to improve your next cross-device campaign
June 27, 2014
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Focus on people, not the device
June 26, 2014
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Mobile travel sites on rocky road
June 25, 2014
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CJ Affiliate named best US affiliate network
June 09, 2014
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Marketing mythology
June 09, 2014
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Performance marketing: why 2014 looks set to trump 2013
June 09, 2014
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Going the extra mile
June 02, 2014
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What the %!X&! does "personalized marketing" really mean?
May 28, 2014
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8 ways retail digital marketing is changing
May 27, 2014
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The 6 sides of every customer
May 27, 2014
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US travel providers witness huge upsurge in online bookings
May 21, 2014
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Cross-device advertising a hot topic in 2014
May 09, 2014
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How to get 5,400 agency buyers to answer the phone…and take a meeting
May 09, 2014
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Mobile measurement tops media pros' focus
April 28, 2014
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Online advertising takes the lead
April 22, 2014
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Retail: Digital marketing trends and challenges
April 16, 2014
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The top marketing companies accelerating tech trends
April 15, 2014
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Conversant Q&A - the rebrand, challenges & what next
March 26, 2014
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Digital marketing trends: more money going to proven channels
February 11, 2014
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Conversant 4th-quarter profit up 24% on broad sales growth
February 11, 2014
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Conversant (formerly ValueClick) on the uptick for now
February 10, 2014
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One-to-one marketing gains traction but skills still an issue
February 06, 2014
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Conversant acquires digital video technology company SET Media
February 06, 2014
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ValueClick rebrands to Conversant
February 06, 2014
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ValueClick’s CMO discusses company’s rebranding as Conversant
February 06, 2014
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