Conversant Newsroom

As the industry leader in personalized digital marketing, there’s always something happening at Conversant. See what’s newsworthy about our latest technological advancements and innovations, recent business acquisitions, industry thought leadership and our ongoing participation in consumer rights advocacy.

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Identity Resolution - Defined

Conversant President Ric Elert offers insight on the all-important topic of identity resolution in marketing.
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One on One: Jeff Fagel on Marketing's Three Centers of Gravity

Jeff Fagel discusses opportunities created in the retail space by consumers' new expectations and how marketers need to act differently.
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Bloomberg Media Group and New York Media take top honors in the Digiday Worklife Awards

Epsilon and Conversant were named the "Most Innovative Culture - Tech Provider" winner in the Digiday Worklife Awards. 
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Most Technology for Marketing Has a Big Gap: Prospects

Adweek explores why CPRMs such as Conversant's Mesobase are the future of identity resolution. 
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Winners Announced at the IPMAs 2018

CJ Affiliate took home three awards at the 2018 International Performance Marketing Awards (IPMAs).

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Interview with Jeff Fagel, SVP, Marketing, Epsilon and Conversant

Jeff Fagel, Head of Marketing, Epsilon/Conversant, shares his perspective on technology, platforms and the future of marketing technology.
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5 Things You Need To Know To Successfully Manage a Team, With Bryan Kennedy the CEO of Epsilon and Conversant

Bryan Kennedy, CEO of Epsilon/Conversant, discusses how to manage large teams, offers advice for other CEOs, and more.
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The Changing Paradigm of Retail CRM

Ben Eason discusses the top market trends that are shaping the retail CRM space.
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It’s Time to Pull Back the Curtain on Black Box Solutions

Dave Scrim addresses the need for transparency following his co-presentation at Advertising Week.
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Decoding Conversant’s Mesobase, MarTech’s First Customer and Prospect Relationship Management (CPRM) Platform

Ric Elert discusses Conversant's new self-serve solution, Mesobase.
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Corporate innovator: Dave Scrim, SVP of Product and Pricing at Conversant

Conversant has begun expanding to CPRM with the launch of its Mesobase platform.
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Swanson Health Selects Alliance Data’s Conversant for Personalized Digital Marketing Services

Conversant will lead Swanson Health’s personalized digital marketing to help increase product sales, grow its customer base and drive marketing efficiency.
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A day in the life of... SVP Enterprise Operations at Conversant

Agatha Rymanowska shares details about her role, what makes it fun and how Enterprise Operations supports Conversant's ability to deliver personalized digital marketing.
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Video: What Is Ad Fraud and How Does It Happen?

Chad Peplinski, SVP of Media, outlines the different types of ad fraud and how to prevent it.
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‘Reporting is a struggle’: To grow commerce revenue, publishers have to spend time, money to manage the data

CJ Affiliate's Sarah Crosby discusses the importance of sharing affiliate commerce data with publishers.
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Meet the Crain's Tech 50 of 2018

Neus Herranz, Senior Director, Decision Science, is recognized on the annual list of who’s who in Chicago tech.
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The Amazon Prime Day Effect – How Brands Can Capitalize on the Global Shopping Event

CJ Affiliate's Monique Zapata-Kaufman shares strategies and tips for brand advertisers looking to capitalize on Prime Day traffic.
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Don't just talk about transformation. Do it

Lisa Collings offers three tips for retailers looking to transform their businesses.
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What Is Cross-Device Identification and How Can Marketers Use It?

Kurt Hawks explains why cross-device identification can only take place when marketers have a complete view of their customers.
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The Great Debate: Should You Manage Data Activation Yourself?

Ric Elert shares a few things to keep in mind when deciding whether you’re ready to go the self-service route.
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How to Drive Measurable Tune-In — and Viewer Connections — With Data-Driven Marketing

By harnessing digital media and data, marketers can connect with viewers as individuals, not just demos.
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Why Brands Should Look to Affiliate for Global Growth in APAC

CJ Affiliate's Chris Bass runs through three key affiliate strategies to get your brand noticed in the APAC region.
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The Costly Drive Down the Ad Tech “Road of Regret”

Matt Martella shares five areas marketers can consider to avoid going down the ad tech “road to regret.”
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The Pursuit of a Holistic View of Consumers

Kurt Hawks shares five key questions marketers should ask when evaluating identity partners.
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Interview With Steve Nowlan, VP Of Decision Sciences – Conversant

As marketers increasingly embrace AI, Steve Nowlan discusses the best way to leverage AI and machine learning in personalized digital advertising.
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Conversant and CJ Affiliate Launch New GDPR Compliance Tool for Digital Advertising

The new tool enables advertisers and publishers to gain GDPR and ePrivacy Directive (ePD) compliant consent from consumers.
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ITA Spotlight: Agatha Rymanowska, Senior VP, Enterprise Operations, Conversant

Agatha Rymanowska shares her perspective on tech careers, job opportunities at Conversant, and the company's culture.
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Epsilon/Conversant Taps Fagel To Lead Marketing

Jeff Fagel is named SVP, Head of Marketing at Epsilon/Conversant.
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“People Will Treat You Differently Because Of Your Title. (It’s The Reason I Never Use It.)”

President Ric Elert shares insight on his leadership style, work philosophy and more.
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The Battle Against Ad Fraud: It's All About Performance

Chief Revenue Officer Jim Rund reminds marketers to focus on performance when discussing ad fraud.
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Implementing Martech? Don’t Skip This Step

Agatha Rymanowska, Senior VP of Enterprise Operations, shares key considerations to keep in mind when implementing martech to drive the best possible outcomes.
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Is GDPR an opportunity to improve CX? Yes – if you do right by your data subjects

Marketers aren’t looking forward to GDPR – but perhaps they should. VP of Product Dave Scrim discusses the opportunity to get customer data right.
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How Influencer Marketing’s Relationship With Affiliate Will Develop in 2018

CJ Affiliate's Jessica Woodbury outlines three key areas in which influencer marketing’s relationship with affiliate will evolve in the next 12 months.
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