CONVERSANT NEWSROOM

As the industry leader in personalized digital marketing, there’s always something happening at Conversant. See what’s newsworthy about our latest technological advancements and innovations, recent business acquisitions, industry thought leadership and our ongoing participation in consumer rights advocacy.

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SVP of Business Development Paul Tibbitt and President Waleed Al-Atraqchi of CJ Affiliate speak about building affiliate relationships with person-level consumer profiles.
President Ric Elert weighs in on the industry’s most frequently asked questions.
President Ric Elert named to Crain’s Chicago Business Tech 50.
SVP of Media Chad Peplinski explains why the industry needs to start focusing on people to ensure brand safety.
President Ric Elert discusses the pitfalls of marketers' DIY solutions and how to avoid them.
President Ric Elert discusses why fragmented solutions are an issue and why Forrester's latest DSP Wave report should be a concern to marketers.
SVP Nancy Hall addresses how travel marketers can better use data to talk to their loyal customers.
President Ric Elert assures media buyers Conversant will meet or beat industry standards for viewability, brand safety and fraud prevention.
SVP Kurt Hawks outlines how marketers can prove out their partners' people-based marketing claims.
President Ric Elert talks personalization in the latest edition of the DM News One-on-One podcast series.
Conversant was named winner of the 2017 DMN Award in the AdTech/Programmatic Company category.
President Ric Elert shares why it's important to remember the fundamentals of marketing.
Head of Creative Michael Davis shares four flaws to avoid when designing mobile ads.
SVP of Business Development at CJ Affliate, Paul Tibbit, offers tips on how to drive increased investment in affiliate through 2017.
SVP of Cross Device and Video, Kurt Hawks, discusses the importance of taking a consumer-centric approach to cross device.
SVP of Cross Device and Video Kurt Hawks shares his prediction for how mobile will evolve in 2017.
CJ Affiliate Network Performance Director George Yuhba anticipates what's ahead for search in 2017.
President Ric Elert and SVP Kurt Hawks share 2017 predictions with MediaPost's Tobi Elkin.
CJ Affiliate Network Performance Director George Yuhba offers his most important search developments of 2016.
President Ric Elert discusses the Conversant One-to-One Relationship Engine and more in this Q&A.
President Ric Elert predicts that brand marketers will take a firmer stance against ad fraud in 2017.
SVP of Cross Device and Video, Kurt Hawks, offers insights on the state of mobile brand safety.
A recap of the expansion of Road Scholar's business relationship with Conversant.
CJ Affiliate Business Development Manager Jessica Woodbury shares tips on how advertisers can best leverage affiliate in 2017.
VP of Media Development Heather Swarens offers insight on the state of header wrappers.
SVP of Cross Device and Video, Kurt Hawks, is featured along other industry leaders offering digital trends to look out for in 2017.
Conversant is named winner of a 2016 Shorty Social Good Award for Best In Technology.
CJ Affiliate Director of Product Management Aruna Bhagtani offers insights into emerging retail marketing trends.
SVP of Cross Device and Video, Kurt Hawks, offers advice on how to predict competitive shifts in dynamic markets.
Head of Creative Michael Davis examines three campaigns that could have beneifted from heightened personalization.
VP of Product Management Wayne Young weighs in on causes for repetitive streaming video ads.
SVP Nancy Hall offers three real-life examples of how poor ad targeting can harm a brand's reputation.
SVP Nancy Hall talks about the importance of picking the right marketing partners.
A recap of how Conversant helped the high-end children's retailer improve its cross-device customer recognition.
SVP of Eastern Sales Nancy Hall discusses how to maintain data fidelity.
CJ Affiliate VP of Corporate Developemnt Dan Sweeney discusses new trends in the evaluation of affiliate program performance.
VP of Product Management Dave Scrim discusses the next generation of personalization.
President Ric Elert shares five key focus areas for true one-to-one conversations with consumers.
SVP of Cross Device and Video, Kurt Hawks, discusses goals of the DMA's new XDID initiative.
Head of Creative Michael Davis explores three times that brands used mobile to create unique experiences.
President Ric Elert discusses Conversant's past, present and future with the Illinois Technology Association (ITA).
SVP of Business Development Matt Martella shares his thoughts on how digital advertising needs to improve.
VP of Creative Technology Andrew Lindsay shares his thoughts on how data should inform creative execution.
Head of Creative Michael Davis discusses how dynamic and personalized ads can gain attention and drive conversions.
CJ Affiliate Business Development Manager Jessica Woodbury has advice now that Pinterest has lifted its ban on affiliate links.
President Ric Elert offers insights for those looking to implement marketing butt solutions.
President Ric Elert addresses the importance of having a full, cross-device view of consumers for effective mobile advertising.
VP of Healthcare Solutions Diane Rinaldo identifies two drivers of pharma's recent mobile push.
Head of Mobile Kurt Hawks explains why fragmentation hinders mobile marketing innovation.
SVP of Video Scott Young discusses mobile video best practices and the importance of creating simple and seamless interactions.
Using Conversant's viewership and demographic data, Adweek created an infographic highlighting the performance of the presidential candidates' video ads.
SVP of Media Acquisition & Operations Chad Peplinski speaks about what influences desktop and mobile ad prices.
SVP of Media Acquisitions and Operations Chad Peplinski offers his advice on the first step marketers looking to leverage programmatic can take to maxmize success.
Head of creative Michael Davis discusses the importance of matching advertising creative to real people.
SVP of Products Raju Malhotra opines on the announcement of a smaller iPhone and reminds us what really matters in mobile.
CEO John Giuliani shares his vision for a better marketing industry.
In this Q&A, Head of Creative Michael Davis discusses the opportunity for data to inform creative.
SVP of Products Raju Malhotra offers his view on the relationship between a phone's screen size and mobile advertising.