Seasoned Privacy Professional to Lead Global Privacy and Data Protection Programs; Focus on Providing Consumers with Transparency and Choice, Guiding Clients and Employees, and Advocating for Responsible Marketing Practices Across the Industry
Epsilon®, a global leader in creating connections between people and brands, today announced that Ashlen Cherry has joined the company as Chief Privacy Officer, based in Austin, TX. A member of the company’s executive team, she will report to the General Counsel, Lisa S. Gallerano.
As Chief Privacy Officer, supporting both Epsilon and its Conversant business, Cherry will oversee all ongoing activities related to the global development, implementation, maintenance of and adherence to privacy and data protection programs. She will ensure Epsilon’s compliance with policies covering online and offline consumer data, as well as its readiness with respect to applicable federal, state and international laws and practices pertaining to privacy. Additionally, Cherry will work across senior management and with corporate officers to administer the company’s privacy compliance and audit program.
“Privacy has always been important to us, and today it is becoming more complex than ever. At Epsilon, we required a savvy leader who understands the art and science of delivering value via data-driven marketing experiences, while adhering to privacy laws and respecting consumer preferences,” shared Gallerano. “Ashlen brings extensive knowledge and experience leading privacy efforts for global organizations. Her vast industry expertise and understanding of the legislative landscape will well position our organization, employees and clients to navigate this evolving ecosystem.”
A Certified Information Privacy Professional (CIPP), Cherry was most recently Global Privacy Manager at Dell Technologies, a family of businesses that provides the essential infrastructure for organizations to build their digital future, transform IT and protect information. In this role, she led global data protection and privacy projects to support her internal clients responsible for product development, marketing, vendor management, and commercial and consumer sales and services. Most recently, Cherry oversaw multiple projects to ensure compliance with requirements of the General Data Protection Regulation (GDPR), including a simplified and redesigned data subject rights procedure, and development of an automated privacy impact assessment (PIA) tool. Prior to Dell Technologies, Cherry was Senior Vice President, Enterprise Privacy at Bank of America Corporation and First Vice President, Enterprise Data Security and Privacy Office at Countrywide Financial Corporation, in addition to serving in other senior consulting, privacy and government affairs roles. Cherry received a Masters of Public Administration from the University of Southern California and a Bachelor of Arts, Government from College of William & Mary.
“As a privacy practitioner, it’s clear that Epsilon and Conversant are committed to providing consumers with transparency and choice when it comes to how their data is collected and used,” shared Cherry. “I look forward to joining a leadership team that prioritizes all of the practices, procedures and processes related to data privacy across every part of the business.”
Epsilon® is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon’s digital media arm, Conversant®, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ AffiliateTM, one of the world’s largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands. An Alliance Data® company, Epsilon employs over 8,000 associates in 70 offices worldwide. For more information, visit www.epsilon.com and follow us on Twitter @EpsilonMktg.