New Product Offers Unrivaled Visibility into Performance of Affiliate Marketing Channel
CJ Affiliate by Conversant today announced its new Affiliate Customer Insights product, a data-driven solution that provides a new level of visibility into the performance of the affiliate marketing channel at both the customer and publisher levels. With Affiliate Customer Insights, marketers can compare affiliate to all other offline and online marketing efforts to adjust their marketing spend based on performance of their campaigns. The launch of Affiliate Customer Insights was unveiled in a presentation on stage at CJ University, the definitive affiliate marketing event of the year.
Affiliate Customer Insights integrates affiliate performance data with a company's other marketing initiatives to deliver all data in one place, providing transparency into the value and loyalty of the affiliate customer and the effectiveness of partnerships with affiliate publishers. CJ clients who have been using the product in beta quickly discovered that customers that shopped through affiliate had a higher purchase frequency than all other channels, which supports the notion that customers driven through affiliate were more engaged shoppers.
To provide these deeper insights, customers, transactions and actions are measured across multiple publishers. This data is compiled and analyzed in relation to all other marketing efforts - including online and offline. From this analysis, Affiliate Customer Insights allows for the development of three reports:
- The Channel Insights report compares the buying trends and residual value of affiliate channel customers to non-affiliate channel customers. Based on this data, the average order value, subsequent orders, and associated revenue is compared in a clear way to determine how affiliate initiatives drive results for your business.
- The Offline Impact report effectively measures the influence of clicks within the affiliate customer journey to in-store or on-site conversions. Customers may click on an affiliate link during their purchase research process, but may not be ready to make a purchase at that moment. Rather than ignore this influence, by combining affiliate click data with customer specific purchase data, these interactions can be measured and acted upon over time.
- The New To File report analyzes the percentage of unique new customers acquired through the affiliate channel vs. non-affiliate channels and the associated revenue of those transactions. With this insight, advertisers will be able to compare the performance of multiple channels with the specific goal of new customer acquisition.
"The launch of Affiliate Customer Insights validates that at Conversant, we are truly one, unified company, working together to leverage our joint capabilities in the best interest of our clients. Because of this unification, we've developed a product with assets and data far beyond current affiliate industry offerings," said
Kerri Pollard, president of CJ Affiliate. "Affiliate Customer Insights arms marketers with the data they need to demonstrate the value of affiliate marketing within the overall marketing mix."
The announcement of this product coincides with the first day of presentations at CJ University, a unique networking and information-sharing opportunity for the fast-growing affiliate marketing industry. The conference is designed to empower all stakeholders in affiliate marketing, including senior marketing leaders, affiliate experts, and leading publishers, with the tools, insights and ideas that will propel their businesses.
To stay on top of the updates and announcements coming out of CJ University, be sure to follow the conversation on Twitter by following @CJnetwork and by using the event hashtag, #CJU2014. CJ University is taking place at The Fess Parker DoubleTree Resort in downtown Santa Barbara from September 9-11, 2014. Click here to check out the full CJU agenda.
About CJ Affiliate by Conversant
CJ Affiliate by Conversant facilitates and supports equitable, lucrative relationships between advertisers and publishers. Many of the world's
most widely recognized and highly specialized brands run their
pay-for-performance programs on CJ's platform.
About Conversant, Inc.
Conversant, Inc. (NASDAQ:CNVR) is the leader in personalized digital marketing. Conversant helps the world's biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and the world's largest affiliate marketing network -all fueled by a deep understanding of what motivates people to engage, connect and buy. For more information, please visit www.conversantmedia.com.