Press Releases

July 9, 2014


Online hotel, flight and car rental bookings substantially increase


in 2013, in part due to growth of mobile


SANTA BARBARA, Calif.--(BUSINESS WIRE)--


The online travel industry is ripe with opportunity for marketers,


according to a new report released today by CJ Affiliate by Conversant.


The 2014 Travel Benchmarks Report, which analyzed travel sales activity


from January through December 2013 and compared it to the same period in


2012, showed a significant increase in online hotel, flight and car


rental bookings due in part to the continued growth of mobile device


usage by consumers.


The annual Travel Benchmarks Report analyzes the growth of online travel


bookings and seeks to establish benchmarks for travel advertisers


regarding how to best approach buyers. Overall travel sales are a sign


of economic growth and reflect consumer and business confidence, since


travel expenditures are often the first to be cut when budgets are


tight. The significant growth of travel sales in the past year is


therefore highly relevant to marketers far beyond the travel industry.


Key findings from the study include:



  • Hotel bookings boom - growth of hotel bookings shot up by 27


    percent from 2012 to 2013 for online travel agency advertisers and by


    39 percent for direct supplier advertisers




  • Splurging for the upgrade - with the exception of car rentals,


    people are paying more, with average order values growing by as much


    as 7 percent




  • Online travel agencies (OTA) dominate - in 2013, OTAs drove 76


    percent of all air bookings in the CJ Affiliate network




  • Travelers go direct for car rentals - direct suppliers


    accounted for 92 percent of the CJ Affiliate network's car rental


    bookings



"More than ever, people are turning to their mobile devices for travel


research and booking, so advertisers this year should double down on


their mobile distribution as well as focus on a data strategy that will


establish key insights into consumer preferences," said
Kerri Pollard,


president of CJ Affiliate by Conversant. "There is an opportunity to


pull off a marketing double-play by tapping the trend for higher booking


by promoting personalized packages or hotel stays at a higher price


within a mobile environment."


To download a complete copy of the study, please visit: http://go.conversantmedia.com/affiliate-travelspotlight-march-2014.html


About CJ Affiliate by Conversant


CJ Affiliate by Conversant facilitates and supports equitable, lucrative


relationships between advertisers and publishers. Many of the world's


most widely recognized and highly specialized brands run their


pay-for-performance programs on CJ's platform.


About Conversant, Inc.


Conversant, Inc. (Nasdaq:CNVR) is the leader in personalized digital


marketing. Conversant helps the world's biggest companies grow by


creating personalized experiences that deliver higher returns for brands


and greater satisfaction for people. We offer a fully integrated


personalization platform, personalized media programs and the world's


largest affiliate marketing network -all fueled by a deep understanding


of what motivates people to engage, connect and buy. For more


information, please visit www.conversantmedia.com.




For Conversant
Paul Lesinski, 971-226-5299
Paul.Lesinski@edelman.com



Source: Conversant, Inc.



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