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Commission Junction announces web services offering; powerful new offering puts control in the hands of advertisers & publishers to create dynamic & customized performance marketing programs

Commission Junction Announces Web Services Offering; Powerful New Offering Puts Control in the Hands of Advertisers & Publishers to Create Dynamic & Customized Performance Marketing Programs


 


WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Sept. 18, 2006--ValueClick, Inc.'s (Nasdaq:VCLK) Commission Junction, the leading global provider of advanced affiliate marketing solutions, announced today the release of its Web Services for advertisers and publishers. By offering a comprehensive Web Services solution, Commission Junction is enabling its clients and third parties to develop their own applications to create unique products or consumer experiences in the CJ Marketplace.


Advertisers can now offer publishers enhanced access to their product catalog data feeds, enabling publishers to present the most up-to-date product information to their visitors in the most desirable manner. In addition, advertisers benefit from the ability to customize affiliate program sign-up and login areas, allowing for the creation of a truly branded experience for the publishers in their affiliate marketing programs.


Publisher functionality includes direct access to advertisers' Product Catalog data in real-time and the ability to perform searches based on keyword, UPC, manufacturer, model number, advertiser, SKU and more.


"We have been eagerly awaiting the release of Commission Junction's Web Services," said Jason Weiser, Partner Marketing Manager at Snapfish, a service of HP. "Using this functionality, our publishers will be able to get product data in a faster, more customizable manner. This release contributes to Commission Junction's status as the industry leader and one stop shop for affiliate marketing solutions. We are truly excited to benefit from these advances."


As part of the Web Services launch, Commission Junction has also created a community Web site for its clients. Located at http://webservices.cj.com, the site will contain announcements, articles, sample applications and access to new Web Services and resources. In addition, the site's forum will allow users to discuss, exchange and share their own applications and best practices.


"I am excited to announce the availability of our Web Services. Through this release, we will enable our clients to take their affiliate marketing programs to the next level where the creation of unique customer experiences is a reality," said Tom Vadnais, president of ValueClick U.S. and general manager of Commission Junction and Mediaplex. "Our clients are continually on the forefront of driving new ways to improve leads and sales, and this development helps them take their innovations farther and faster in ways only limited by the imagination. Commission Junction is driving the next phase of innovative services to the affiliate marketing community. I am looking forward to the creativity and development that will result from this launch."


About Commission Junction


Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients.


About ValueClick, Inc.


ValueClick, Inc. (Nasdaq:VCLK) is one of the world's largest integrated online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and significant revenue for publishers. Through its individual brands, ValueClick's performance-based solutions allow advertisers and publishers to reach their potential through all online marketing channels, including display advertising, affiliate marketing, lead generation, search, e-mail, and comparison shopping. ValueClick brands include Commission Junction, HiSpeed Media, Mediaplex, PriceRunner, ValueClick Media, and Webclients. For more information, please visit www.valueclick.com.


CONTACT:

ValueClick, Inc.

John Ardis, 630-922-6423 (Editorial Contact)
pr@valueclick.com

Gary J. Fuges, 818-575-4677 (Investor Relations)


SOURCE: ValueClick, Inc.