PRESSROOM

Commission Junction proves there are many ways to drive calls and measure ROI

CJ PayPerCall Drives Millions in Commissions and Revenue for


Advertisers and Publishers.


SANTA BARBARA, Calif.--(BUSINESS WIRE)--


Commission Junction, a division of ValueClick, Inc. (Nasdaq: VCLK), has


brought online shoppers offers and deals from the internet's largest


retailers for more than 10 years. However, as prevalent as online buying


is, most consumers still prefer to buy high-ticket, more consultative


products and services offline. According to the August 2009 Harris


Interactive Poll, 54% of online consumers want human interaction before


making big-ticket purchases. The Commission Junction PayPerCall service


is a solution that accommodates this cross channel buying behavior, when


a customer browses online or offline but completes the sale over the


phone.


PayPerCall provides marketers a simple way to use unique, trackable,


phone numbers in all forms of media to attribute calls to various


channels such as mobile, television, print, search, display, coupons,


email and blogs. Marketers have several tools at their disposal to


manage the return on investment of their campaigns such as payout based


on time of day, IVR routing, originating phone numbers, and SMS opt-ins.


One of the benefits of PayPerCall is that it gives consumers the option


to call for a consultation while giving advertisers an opportunity for


an upsell. Given that calls convert on average 20-50% of the time,


companies can stop thinking of call centers as being cost centers, but


as potential revenue drivers.


"We have found that there is a whole new segment of publishers who are


very adept at driving calls. Our PayPerCall program has introduced us to


new publishers that we were previously not working with," said
Jarrett


Embry, Director of Affiliate Marketing at Gen3. "In fact, about 70% of


publishers participating in our PayPerCall program are not duplicative


of our affiliate partners. Due to the nature of a call — we have seen


significantly higher conversion rates on PayPerCall campaigns than with


our online campaigns. Callers are more ready to buy, whereas online


shoppers are often just browsing."


Publishers specializing in mobile and offline are also seeing success


with PayPerCall. Mobile Posse is one such company who, through driving


high quality calls to advertisers, is earning significant income. "Our


mobile campaigns through CJ's PayPerCall program have been very


effective," said
Jon Jackson, CEO for Mobile Posse. "Our engagement


rates are consistently in the double digits often averaging well above


15%. Consequently, our conversion rates are very high, which translates


to more revenue for our advertising partners."


"During the past 12 months, CJ has focused heavily on building out a


broad publisher base that knows how to drive quality calls for


advertisers," said
Kerri Pollard, General Manager of Commission


Junction. "We believe PayPerCall has the ability to help marketers drive


a significant amount of incremental revenue given the higher conversion


rate of calls. We are looking forward to helping our customers earn more


by expanding their cross channel marketing initiatives on a performance


basis."


Advertisers looking to convert more consumer calls or publishers wanting


to help drive calls, click


here to sign up for PayPerCall. For more information, give us a call


at 800-761-1072.


About Commission Junction


Commission Junction (www.cj.com)


provides advanced performance marketing solutions that help marketers


increase online leads and sales. By facilitating strategic relationships


between advertisers and publishers, Commission Junction leverages its


proven expertise in affiliate marketing to drive measurable results for


clients.


About ValueClick, Inc.


ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest online


marketing services companies, offering comprehensive and scalable


solutions to deliver cost-effective customer acquisition for advertisers


and robust revenue streams for publishers. ValueClick's


performance-based solutions allow customers to reach their potential


through multiple online marketing channels, including affiliate and


search marketing, display advertising, lead generation, ad serving and


e-mail technology, and comparison shopping. ValueClick brands include


Commission Junction, ValueClick Media, Mediaplex, Smarter.com,


Coupon Mountain and Investopedia. For more information, visit www.valueclick.com.


This release contains forward-looking statements that involve risks


and uncertainties, including, but not limited to, the risk that market


demand for on-line advertising in general, and performance based on-line


advertising in particular, will not grow as rapidly as predicted, and


the risk that legislation and governmental regulation could negatively


impact the Company's performance. Actual results may differ materially


from the results predicted, and reported results should not be


considered an indication of future performance. Important factors that


could cause actual results to differ materially from those expressed or


implied in the forward-looking statements are detailed under "Risk


Factors" and elsewhere in filings with the Securities and Exchange


Commission made from time to time by ValueClick, including, but not


limited to: its annual report on Form 10-K filed on February 26, 2010;


recent quarterly reports on Form 10-Q; and other current reports on Form


8-K. ValueClick undertakes no obligation to release publicly any


revisions to any forward-looking statements to reflect events or


circumstances after the date hereof or to reflect the occurrence of


unanticipated events.



ValueClick, Inc.
John Ardis312.994.1914
jardis@valueclick.com


Source: Commission Junction



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