Press Releases

February 6, 2014


Acquisition Further Strengthens Video Discovery and Targeting


Capabilities


WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--


Conversant,


Inc. (Nasdaq: CNVR) today announced it has completed the acquisition


of SET Media, a digital video technology company that connects brands


with people through high quality, targeted and brand safe video


advertising. The acquisition strengthens Conversant's technology stack


and portfolio of highly differentiated products for ad agencies and


media professionals within digital video advertising, a global market


opportunity expected to grow from $5.3 billion in 2012 to $15.1 billion


in 2016.1


The acquisition will add critical video targeting capabilities to


Conversant's personalization platform, unveiled earlier this week as the


company announced its rebranding from ValueClick to Conversant. SET


Media's clients include Fortune 500 companies in the automotive,


consumer, lifestyle, media and restaurant categories.


"SET Media is the ideal video technology to complement our dynamic


advertising capabilities," said
John Giuliani, president and CEO of


Conversant. "By adding their innovative technology and expertise to the


Conversant personalization platform, we further strengthen our ability


to provide agencies and media professionals with personalized digital


marketing campaigns at scale in the highly demanded video channel."


Through SET Media technology, Conversant will gain a deeper


understanding of consumers' video interests and be able to offer


superior contextual targeting. Integrating this technology with


Conversant's personalization platform will enable audience targeting at


scale yet to be achieved in digital video advertising. Lastly, all of


Conversant's video advertising products will be supported by SET Media's


state-of-the-art brand safety technology providing a new level of


transparency in digital video advertising.


SET Media has the exclusive ability to provide campaign reporting at


inventory level, showing advertisers each sponsored video while ensuring


complete brand preservation and performance optimization. Using


proprietary object, facial and motion detection, SET Media's discovery


and targeting platform runs advertisers' content only on videos most


relevant to their brand.


SET Media, founded in 2007, has offices in San Francisco and New York.


The company's management team and employee base will join Conversant.


Michael Mathieu, CEO of SET, added: "The biggest brands are demanding

television accountability, safety and scale digitally with video. We're


excited to join the Conversant team and have the world's best brands use


our technology to scale video advertising like never before."


About Conversant


Conversant, Inc. (Nasdaq: CNVR) is the leader in personalized digital


marketing. Combining the strengths of ValueClick Media, Commission


Junction, Mediaplex, Greystripe and Dotomi, Conversant helps the world's


biggest companies grow by creating personalized experiences that deliver


higher returns for brands and greater satisfaction for people. We offer


a fully integrated personalization platform, personalized media programs


and the world's largest affiliate marketing network - all fueled by a


deep understanding of what motivates people to engage, connect and buy.


For more information, please visit www.conversantmedia.com.


This release contains forward-looking statements that involve risks


and uncertainties, including, but not limited to, the risk that market


demand for on-line advertising in general, and performance based on-line


advertising in particular, will not grow as rapidly as predicted, and


the risk that legislation and governmental regulation could negatively


impact the Company's performance. Actual results may differ materially


from the results predicted, and reported results should not be


considered an indication of future performance. Important factors that


could cause actual results to differ materially from those expressed or


implied in the forward-looking statements are detailed under "Risk


Factors" and elsewhere in filings with the Securities and Exchange


Commission made from time to time by Conversant, including, but not


limited to: its annual report on Form 10-K filed on February 27, 2013;


recent quarterly reports on Form 10-Q; and other current reports on Form


8-K.


1Global


Online Video Advertising Platforms Market, Frost & Sullivan, January


2013



MEDIA:
Rebecca Neufeld, 203-856-1488
Rebecca.Neufeld@Edelman.com
or
Conversant,


Inc.
INVESTOR RELATIONS:
Erik Randerson, CFA,


818-575-4540


Source: Conversant, Inc.



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