Company recognized as interactive advertising leader ensuring
robust brand safety and transparency in the digital supply chain
Conversant has been certified by the
(IAB), the world's leading trade organization for digital advertising,
under the Bureau's new Quality Assurance Guidelines Program 2.0 (QAG
2.0), which helps establish trust between buyers and sellers in a
complex and ever-changing digital advertising ecosystem.
The Quality Assurance Guidelines help brands and solutions providers
deliver more effective digital marketing programs by protecting and
enhancing brands. There are more than a million websites carrying
advertising. With so many choices, buyers in the digital ad space can
have difficulty discerning which sellers are trustworthy and sellers can
find it challenging to prove their integrity.
The QAG 2.0 program alleviates this tension by providing assurances to
buyers that ads placed through QAG 2.0 certified vendors will not appear
alongside inappropriate content. Establishing this certification helps
increase the flow of advertising budgets into digital advertising.
"We are proud to offer the robust brand safety processes, standards, and
safeguards necessary for IAB's QAG 2.0 certification," said
Executive Vice President at Conversant. "The brand reputations and
images of our clients are absolutely critical to us and we work to
ensure the highest media standards."
Conversant is among a select set of companies that have met or exceeded
the QAG 2.0 program guidelines of the IAB.
"These companies are proving themselves to be critical leaders when it
comes to brand safety and fighting copyright infringement," said
Zaneis, Executive Vice President and
interactive advertising businesses that are certified under the QAG 2.0
program, the closer the industry gets to establishing the kind of
high-quality, transparent and trustworthy marketplace that will drive
greater brand dollars to digital."
To earn this certification, Conversant has ensured its internal
practices follow the IAB guidelines and participated in a comprehensive
marketing. Conversant helps the world's biggest companies grow by
creating personalized experiences that deliver higher returns for brands
and greater satisfaction for people. We offer a fully integrated
personalization platform, personalized media programs and the world's
largest affiliate marketing network -all fueled by a deep understanding
of what motivates people to engage, connect and buy. For more
information, please visit www.conversantmedia.com
News Provided by Acquire Media