Press Releases

June 24, 2014


Company recognized as interactive advertising leader ensuring


robust brand safety and transparency in the digital supply chain


WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--


Conversant has been certified by the Interactive Advertising Bureau


(IAB), the world's leading trade organization for digital advertising,


under the Bureau's new Quality Assurance Guidelines Program 2.0 (QAG


2.0), which helps establish trust between buyers and sellers in a


complex and ever-changing digital advertising ecosystem.


The Quality Assurance Guidelines help brands and solutions providers


deliver more effective digital marketing programs by protecting and


enhancing brands. There are more than a million websites carrying


advertising. With so many choices, buyers in the digital ad space can


have difficulty discerning which sellers are trustworthy and sellers can


find it challenging to prove their integrity.


The QAG 2.0 program alleviates this tension by providing assurances to


buyers that ads placed through QAG 2.0 certified vendors will not appear


alongside inappropriate content. Establishing this certification helps


increase the flow of advertising budgets into digital advertising.


"We are proud to offer the robust brand safety processes, standards, and


safeguards necessary for IAB's QAG 2.0 certification," said
Bill Todd,


Executive Vice President at Conversant. "The brand reputations and


images of our clients are absolutely critical to us and we work to


ensure the highest media standards."


Conversant is among a select set of companies that have met or exceeded


the QAG 2.0 program guidelines of the IAB.


"These companies are proving themselves to be critical leaders when it


comes to brand safety and fighting copyright infringement," said
Mike


Zaneis, Executive Vice President and
General Counsel, IAB. "The more


interactive advertising businesses that are certified under the QAG 2.0


program, the closer the industry gets to establishing the kind of


high-quality, transparent and trustworthy marketplace that will drive


greater brand dollars to digital."


To earn this certification, Conversant has ensured its internal


practices follow the IAB guidelines and participated in a comprehensive


internal audit.


About Conversant, Inc.


Conversant, Inc. (NASDAQ: CNVR) is the leader in personalized digital


marketing. Conversant helps the world's biggest companies grow by


creating personalized experiences that deliver higher returns for brands


and greater satisfaction for people. We offer a fully integrated


personalization platform, personalized media programs and the world's


largest affiliate marketing network -all fueled by a deep understanding


of what motivates people to engage, connect and buy. For more


information, please visit www.conversantmedia.com



For Conversant
Paul Lesinski, 971-226-5299
Paul.Lesinski@edelman.com



Source: Conversant, Inc.



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