Press Releases

August 14, 2014

New product leader strengthens company's focus on building a


"personalization platform" for marketers and agencies


WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--


Conversant,


Inc. (NASDAQ:CNVR), the leader in personalized digital marketing,


today announced that it has appointed
Raju Malhotra as senior vice


president of Products. In this role,
Mr. Malhotra will drive a unified


product strategy across the company and integrate all its data and


technology assets into one consolidated platform.


"Raju is a critically important addition to our leadership team," said


John Giuliani, president and chief executive officer of Conversant.

"With his expertise in building products at scale, he will help us bring


the power of personalization to our customers. I am pleased to have him


drive the next stage of Conversant's product direction."


Mr. Malhotra has an impressive track record of driving business growth


through innovative products during the past two decades - both as a


product executive as well as an engineering leader. He has worked in


senior positions at Microsoft, McKinsey and most recently at Centro


where he was responsible for building a media management product for


digital agencies.


Prior to Centro, he led the product strategy and worldwide launch for


Bing Shopping, including its cashback program, where he increased


advertisers' return on investment by 200 percent. He also worked at


McKinsey's Silicon Valley office as a management consultant where he


advised venture-funded, high-growth businesses on their product


strategy. He has an MBA from the Wharton School of the University of


Pennsylvania and an undergraduate degree in computer engineering from


the National Institute of Technology in India.


"Conversant stands out in a crowded advertising technology space because


of its scale," said
Mr. Malhotra. "With more than a quarter billion


anonymous consumer profiles and industry-leading, proprietary


technology, Conversant has unique potential. I look forward to helping


our team build the best personalization platform for marketers and


agencies to reach their consumers most profitably."


Mr. Malhotra will manage investments in product development globally,


and will be based in the company's Chicago office.


About Conversant


Conversant, Inc. (NASDAQ:CNVR) is the leader in personalized digital


marketing. Conversant helps the world's biggest companies grow by


creating personalized experiences that deliver higher returns for brands


and greater satisfaction for people. We offer a fully integrated


personalization platform, personalized media programs and the world's


largest affiliate marketing network - all fueled by a deep understanding


of what motivates people to engage, connect and buy. For more


information, please visit www.conversantmedia.com.




For Conversant, Inc.
Jamie Lasecke, 650-762-2979
Jamie.Lasecke@Edelman.com


Source: Conversant, Inc.



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