New programmatic offering enhances reach, brand safety and efficiency for clients
Conversant, the leader in personalized digital marketing, today announced the launch of a private exchange for brand and agency clients that buy direct. The new private exchange offers a premium tier of quality inventory, within a controlled and brand protected programmatic media buying environment. The Conversant Private Exchange leverages the company’s 6,000+ direct publisher relationships and encompasses more than 17,000 properties, offering unique and differentiated reach across multiple channels including desktop, mobile web, and mobile in-app inventory.
Built on Conversant’s industry-leading programmatic bidding platform, the Conversant Private Exchange is powered by Conversant’s real-time audience identification and decisioning system, which enables brands to speak at the individual audience level on an impression-by-impression basis with greater relevance and context. Complementing Conversant’s already vast selection of supply integrations, the Conversant Private Exchange adds the ability to evaluate both direct and exchange-based reach through a common bidding interface. As a result, Conversant’s existing direct clients, as well as its agency clients, now have unprecedented access to a preferential tier of unique direct inventory, with superior reach and maximum scale.
“We are thrilled to be able to offer our clients access to premium inventory and audiences via the Conversant Private Exchange”, said Chad Peplinski, Senior Vice President of Media Operations at Conversant. “In addition to the broad reach we already offer through our open exchange integrations, the premium nature of our curated direct publisher relationships provides a unique and valuable source of cross-device and cross-channel audiences in a brand safe environment.”
The Conversant Private Exchange, which today approaches 1.5B bid-opportunities per day, will continue to be expanded in the next several months. In Q1, Conversant plans on bringing on exclusive direct video inventory partners, making Conversant one of the few private marketplaces to truly offer brands a cross-device, cross-channel mix of unique premium inventory that has been pre-vetted for brand safety and content quality.
“More and more brands and agencies are pursuing programmatic media and want to ensure that they make the best possible investments,” said Rich Johnson, VP Programmatic Media for Conversant. “The Private Exchange enables brands and agencies to access the unique reach and high quality inventory they associate with Conversant in a new and efficient way.”
Conversant is the leader in personalized digital marketing. Conversant helps the world’s biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and the world's largest affiliate marketing network – all fueled by a deep understanding of what motivates people to engage, connect and buy. Conversant is a division of Epsilon, the global leader in creating customer connections that build brand and business equity. For more information, please visit www.conversantmedia.com.
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