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Dollar's loss is shoppers' gain: Global price comparison study reveals bargains just in time for the holidays

Dollar's Loss is Shoppers' Gain: Global Price Comparison Study Reveals Bargains Just in Time for the Holidays

Dollar's Loss is Shoppers' Gain: Global Price Comparison Study Reveals Bargains Just in Time for the Holidays


WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Nov. 30,

2007--ValueClick, Inc. (Nasdaq:VCLK) today announced the results of

the sixth annual international price comparison study conducted by its

PriceRunner comparison shopping division.


Beijing, China tops the list of places with the lowest prices, and

Oslo, Norway ranks as the city with the highest. Not surprisingly, the

study found relatively low prices for several items in the United

States as a result of a weaker dollar.


The study, conducted between October 1 and 12, provides the

average offline store prices for 26 consumer products, ranging from

everyday items such as gasoline and milk to the cost of a Big Mac, an

adult movie ticket and popular consumer electronics items such as the

Nintendo Wii, Microsoft Xbox 360 and the Apple iPod Classic. Average

online prices for products available on the PriceRunner.com site were

also included.


In all, 29 cities worldwide were studied to determine price

variations between each country and within seven of the most populated

cities in all regions of the United States, including Atlanta,

Chicago, Denver, Houston, Los Angeles, Miami, New York and Seattle.


"By combining our comparison shopping expertise from

PriceRunner.com and Smarter.com, this year's study included prices

from China and Japan, making it an even more comprehensive study,"

said John Ardis, vice president, corporate strategy, ValueClick, Inc.

"With our global footprint for comparison shopping, the study reflects

our commitment to helping people make the best purchase decisions,

whether online or offline."


U.S. Highlights


The low value of the dollar makes the U.S. an attractive tourist

destination for products from digital cameras to children's toys.

Houston, Texas is the eighth cheapest city compared to all 29 cities

and has the lowest prices in the U.S. for gasoline, movie tickets and

condoms.


If you are heading to New York, you can get a great deal on the

Canon Digital IXUS 850 digital camera. The cost of it in the Big Apple

is $298.11, compared to $360.47 in Beijing, China. Or, if a trip to

these destinations is too far to travel, the average online price in

the United States is $257.86 and can be made tax-free. In fact, more

international shoppers are seeking out products online in the U.S., as

evidenced by traffic leaving PriceRunner.co.uk for its U.S.

counterpart PriceRunner.com having increased 92 percent since last

year's study.


You can find some good deals in the United States as five out of

the 26 products were the cheapest here, including: Transformers Helmet

in Denver, DVD player LG BH100 in Houston, Flatscreen LCD TV:

Panasonic Viera TX-32LXD70 in Houston, Seagate FreeAgent Pro in Miami

and a Canon Digital IXUS 850 IS silver digital camera in Manhattan.


Europe Highlights


Oslo continues to remain on top of the list as the most expensive

city in Europe. Of the 26 items included in the study, Norway was most

expensive for 11 of them. The average price for one gallon of gasoline

in the United Kingdom is almost $8 with France topping the poll at

about $8.50.


The average price of a cinema ticket in the UK is a staggering

$18.15, compared to Hungary where a night at the movies is just $6.40.

London is the second most expensive city overall, with the Brits

paying more for a vast array of consumer goods, including mobile

handsets and other gadgets; with devices like the Microsoft Xbox

costing $550 in the UK, compared to just $329 in Tokyo and $364 in New

York.


Although London is still one of the most expensive places to buy

condoms, prices have been steadily falling. In 2003, 12 Durex condoms

would have set you back $19, whereas now they cost just $15.45.

Shanghai has the best global price on condoms with 12 costing only

$4.63.


For the most expensive prices, avoid Norway. Norway tops the list

in 11 of the 26 products.


Asia Highlights


For the first time, the study included three cities from Asia -

Tokyo, Shanghai and the Olympic city Beijing. Tokyo was the cheapest

for half of the surveyed electronic products, including Apple iPod

Classic (80 GB black), Microsoft Xbox 360 Premium (20GB), Nintendo Wii

and the Sony HDR-SR7 video camera (60 GB). Beijing and Shanghai were

the least expensive in nine out of 13 consumer products. For consumer

products such as gasoline, Coca Cola, diapers, Big Macs and bus

tickets, Beijing is the place to go. Shanghai is affordable for other

items such as condoms, cigarettes and tampons.


About The Study


Where possible, three prices were collected for each product and

the mean average was used as the country's price for the product. No

less than two prices per product per country have been used, with the

exception of those products where prices are standardized, e.g.

alcohol in Sweden or McDonalds. Prices, in most cases were collected

from multiple-outlet retailer stores, to ensure that they are as

closely representative of each country's typical prices as possible.


The store prices were collected October 1-12, 2007 and include

sales tax. Exchanges rates were from the Federal Reserve,
http://www.federalreserve.gov/releases/h10/Hist/ during Oct. 8-12,

2007.


The store prices were collected by PriceRunner and Smarter.com

employees across 29 cities. The cities included:


                                                           Percent
cheaper/more
expensive
compared to
Ranking international
2007 average.
----------------------------------------------- ------- --------------
Beijing 1 -47%
----------------------------------------------- ------- --------------
Lithuania 2 -40%
----------------------------------------------- ------- --------------
Shanghai 3 -38%
----------------------------------------------- ------- --------------
Poland 4 -23%
----------------------------------------------- ------- --------------
Czech Republic 5 -23%
----------------------------------------------- ------- --------------
Portugal 6 -22%
----------------------------------------------- ------- --------------
Hungary 7 -22%
----------------------------------------------- ------- --------------
Houston 8 -20%
----------------------------------------------- ------- --------------
Los Angeles 9 -17%
----------------------------------------------- ------- --------------
Miami 10 -10%
----------------------------------------------- ------- --------------
Spain 11 -8%
----------------------------------------------- ------- --------------
Denver 12 -7%
----------------------------------------------- ------- --------------
Greece 13 -6%
----------------------------------------------- ------- --------------
Tokyo 14 -3%
----------------------------------------------- ------- --------------
New York 15 -2%
----------------------------------------------- ------- --------------
Chicago 16 -2%
----------------------------------------------- ------- --------------
Italy 17 0%
----------------------------------------------- ------- --------------
Seattle 18 1%
----------------------------------------------- ------- --------------
Austria 19 7%
----------------------------------------------- ------- --------------
Netherlands 20 7%
----------------------------------------------- ------- --------------
Belgium 21 7%
----------------------------------------------- ------- --------------
Germany 22 13%
----------------------------------------------- ------- --------------
Finland 23 17%
----------------------------------------------- ------- --------------
Ireland 24 21%
----------------------------------------------- ------- --------------
Denmark 25 30%
----------------------------------------------- ------- --------------
France 26 31%
----------------------------------------------- ------- --------------
Sweden 27 34%
----------------------------------------------- ------- --------------
England 28 38%
----------------------------------------------- ------- --------------
Norway 29 83%
----------------------------------------------- ------- --------------
International average based on common product
availability in the 29 cities
----------------------------------------------- ------- --------------

About ValueClick, Inc.


ValueClick, Inc. (Nasdaq:VCLK) is one of the world's largest

online marketing services companies, offering comprehensive and

scalable solutions to deliver cost-effective customer acquisition for

advertisers and robust revenue streams for publishers. ValueClick's

performance-based solutions allow customers to reach their potential

through multiple online marketing channels, including affiliate and

search marketing, display advertising, lead generation, ad serving and

email technology, and comparison shopping. ValueClick brands include

Commission Junction, ValueClick Media, Mediaplex, PriceRunner and

Smarter.com. For more information, please visit www.valueclick.com.


About PriceRunner.com


PriceRunner.com is an internationally acclaimed comparison

shopping engine that provides consumers with easy access to

comprehensive buying information on a wide variety of products.

PriceRunner aggregates product details, user and expert product

reviews, retailer ratings, as well as the best available prices in one

convenient location. PriceRunner distinguishes itself from other

comparison shopping engines by providing consumers with the broadest

price comparisons and always listing the lowest price first.

PriceRunner's goal is to provide consumers with the ability to make an

informed and confident buying decision. PriceRunner.com is a

ValueClick, Inc. company.


This release contains forward-looking statements that involve

risks and uncertainties, including, but not limited to, the risk that

market demand for on-line advertising in general, and performance

based on-line advertising in particular, will not grow as rapidly as

predicted, and the risk that legislation and governmental regulation

could negatively impact the Company's performance. Actual results may

differ materially from the results predicted, and reported results

should not be considered an indication of future performance.

Important factors that could cause actual results to differ materially

from those expressed or implied in the forward-looking statements are

detailed under "Risk Factors" and elsewhere in filings with the

Securities and Exchange Commission made from time to time by

ValueClick, including, but not limited to: its annual report on Form

10-K filed on March 1, 2007; recent quarterly reports on Form 10-Q;

and other current reports on Form 8-K. ValueClick undertakes no

obligation to release publicly any revisions to any forward-looking

statements to reflect events or circumstances after the date hereof or

to reflect the occurrence of unanticipated events.



CONTACT: ValueClick, Inc.


John Ardis, 630-922-6423 (Media)


Gary Fuges, CFA, 818-575-4677 (Investor Relations)


or


For more data findings from the survey:


Michael Krems, 805-496-8166

krems@kremspr.com



SOURCE: PriceRunner.com