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Fifty-three percent of the Internet Retailer Top 500 who use third-party affiliate marketing providers choose Commission Junction

Fifty-Three Percent of the Internet Retailer Top 500 Who Use Third-Party Affiliate Marketing Providers Choose Commission Junction


 


SANTA BARBARA, Calif.--(BUSINESS WIRE)--June 12, 2008--Commission Junction, a division of ValueClick, Inc. (Nasdaq:VCLK), announced today that it is once again the affiliate marketing provider of choice for America's largest retail Web sites. Among the retailers listed in The 2008 Internet Retailer Top 500 Guide, 53 percent of those with third-party affiliate marketing partners have selected Commission Junction -- more than all other affiliate marketing providers combined.


"In a recent survey of our Internet Retailer Top 500 clients, we were pleased to hear that the primary reason retailers choose Commission Junction is because we deliver sustainable year-over-year growth for their affiliate marketing programs," said Kerri Pollard, General Manager of Commission Junction. "They also told us they prefer Commission Junction because we are the largest affiliate marketing network, which enables them to partner with a greater number of top-performing Web-site publishers. We truly appreciate our clients' taking the time to give us this feedback and we will continue to provide superior service to all advertisers and publishers in our network."


"As the largest and most comprehensive affiliate network, Commission Junction has been a powerful ally in keeping our customers up to date with the latest and greatest of our offerings and special promotions," said Tommy Chang, director of internet marketing at Newegg, which ranks tenth on the Internet Retailer Top 500 and is the second-largest Internet-only retailer in the United States. "Commission Junction's level of service has allowed for seamless integration into our marketing strategy and quickly brought success to our affiliate program."


Among the ten largest online retailers with third-party affiliate marketing programs, in addition to Newegg, Commission Junction counts Staples, Apple, Dell, HP, QVC and Best Buy as customers.


Affiliate Marketing Can Drive More Than 20 Percent of Online Revenue


Affiliate marketing continues to be a popular channel with online retailers because of the guaranteed ROI inherent in the cost-per-acquisition model in which retailers pay publishers for driving consumer sales, not just clicks. Internet Retailer statistics confirm the popularity of affiliate marketing, with 75 percent of the Top 500 retailers using third-party affiliate marketing providers. Commission Junction's survey of its Internet Retailer Top 500 clients revealed that nearly one in three companies derived more than 20 percent of its online revenue through its affiliate channel.


For the complete list of Commission Junction clients in the Internet Retailer Top 500, please go to http://www.cj.com/internetretailertop500.


About Commission Junction


Commission Junction (www.cj.com) provides affiliate marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages proven expertise in affiliate marketing and search marketing to drive measurable results for clients.


About ValueClick, Inc.


ValueClick, Inc. (Nasdaq:VCLK) is one of the world's largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick's performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com.


This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company's performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on February 29, 2008; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.


CONTACT:

ValueClick, Inc.

Media Contact

John Ardis, 630-922-6423

or

Investor Relations

Gary J. Fuges, CFA, 818-575-4677


SOURCE: Commission Junction