CJ Affiliate, the leader in affiliate marketing solutions, today announced that it has appointed Lisa Riolo as Executive Vice-President of Customer Experience. In this role, Ms. Riolo will lead the company's strategy for product innovation, automation, messaging and training as it relates to the CJ technology platform, including publisher development.
"I am extremely excited that Lisa is returning to our team," said Kerri Pollard, President of CJ Affiliate. " Not only is Lisa well-known in the affiliate industry, but very much respected. Her experience and leadership will play an integral role in our continued effort to innovate and lead the affiliate marketing industry in publisher reach, vertical expertise, and data insights."
Ms. Riolo was previously a member of the CJ Affiliate executive team before leaving to co-found two companies, including Impact Radius, where she held the role of General Manager and was a key contributor to product strategy, marketing and customer acquisition. Prior to working for CJ Affiliate, she also held a management position at Bank of America where she oversaw customer sales and service.
"I am passionate about helping marketers leverage technology, data and partnerships to drive results.” said Ms. Riolo. “After more than 15 years, there’s still tremendous opportunity for the affiliate channel to grow, which makes returning to CJ Affiliate so exciting. My role is to deliver on the promises and vision we established when the industry was still in its infancy, plus to introduce new solutions that make sense for today’s marketers. Pursuing these goals from an already customer-centric organization is both motivating and empowering."
Ms. Riolo has a B.A. in Psychology from Claremont McKenna College, and will be based in the Company's Santa Barbara, CA office.
About CJ Affiliate by Conversant
CJ Affiliate by Conversant (formerly Commission Junction) is the leading global affiliate marketing network, specializing in pay-for-performance programs that drive results for businesses around the world. The CJ Network helps to reach and connect with millions of online consumers every day by facilitating equitable, lucrative relationships between advertisers and publishers. Many of the world's most widely recognized and highly specialized brands run their pay-for-performance programs on CJ's platform. For more information, please visit www.cj.com.
About Conversant, Inc.
Conversant, Inc. (Nasdaq: CNVR) is the leader in personalized digital marketing. Conversant helps the world's biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and the world's largest affiliate marketing network - all fueled by a deep understanding of what motivates people to engage, connect and buy.