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Mediaplex and EyeWonder to offer integrated ad serving, rich media, and video products and services

Mediaplex and EyeWonder to Offer Integrated Ad Serving, Rich Media, and Video Products and Services


 


SAN FRANCISCO & ATLANTA--(BUSINESS WIRE)--Aug. 29, 2006--ValueClick, Inc.'s (Nasdaq:VCLK) technology division, Mediaplex, and EyeWonder, Inc., a leader in online video and rich media advertising solutions, today announced they have entered into an agreement to provide advertisers and agencies with the best combination of integrated ad serving, rich media, and video ad technology and services. This agreement gives Mediaplex clients direct access to EyeWonder's full suite of advanced rich media and video ad products, including expandable and floating advertising for rich media and video, in addition to unsurpassed service excellence.


The integration provides standard and advanced rich media and video campaign metrics alongside display, email, and paid and natural search advertising campaign metrics through one centralized and easy-to-use system. Mediaplex clients will find it easier than ever to centrally manage, deliver, track, and measure their online campaigns, while enjoying the added benefit of a full-service offering from the EyeWonder team of experts in rich media and video. The advanced technology and service from the combined offering will allow clients to move beyond the constraints of standardized templates which are required with most rich media vendors, giving them the flexibility to deliver more innovative online advertising campaigns that typically generate better results.


"This new relationship is a unique combination of the industry's most comprehensive online ad server technology and the Internet's leading rich media and video ad products, reporting, and services," said Tom Vadnais, president ValueClick, Inc. (U.S.) and general manager of Mediaplex and Commission Junction. "We searched the market extensively for a single provider of rich media with a strong service offering so that we could bring the most cost-effective services to our clients along with the most innovative technology."


"We are proud that Mediaplex has selected EyeWonder as their rich media partner after an exhaustive search for the premier provider," said John Vincent, chief executive officer of EyeWonder. "Media planners and agencies are executing more innovative and technically-sophisticated online ad campaigns than ever, and this integrated solution makes it easier to push the creative envelope for the richest media and the richest results."


About ValueClick


ValueClick, Inc. (Nasdaq:VCLK) is one of the world's largest online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and transparent revenue streams for publishers. ValueClick's performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and email technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, and PriceRunner. For more information, please visit www.valueclick.com.


About EyeWonder


EyeWonder, Inc. is a leading provider of rich media and online video advertising products and services. Since 1999, the company has been enabling advertisers and agencies to easily connect the most compelling and effective campaigns to their most desirable audiences. EyeWonder's in-page ad products combine the quality and power of Flash video, the latest interactive features, and the most comprehensive online tracking and reporting capabilities proven to dramatically enhance the impact and effectiveness of any new media ad campaign.


EyeWonder's rich media experts support every campaign from creative consultation and development to Q/A testing, trafficking, and reporting. EyeWonder services the world's top agencies and advertisers, and its rich media and video ad products are accepted by hundreds of online publishers, including Yahoo!, AOL, and MSN. For more information on Richer Media and Richer Results, please visit http://www.eyewonder.com.


This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick's ability to successfully integrate its recently completed Fastclick and Webclients acquisitions, trends in online advertising spending, and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including: its Annual Report on Form 10-K filed on March 31, 2006, and amendment to its Annual Report on Form 10-K/A filed on April 21, 2006; its current report on Form 8-K filed on February 27, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A; other current reports on Form 8-K; its amended registration statement on Form S-4 filed on September 27, 2005; and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.


CONTACT:

For ValueClick, Inc.

Editorial Contact:

John Ardis, 630-922-6423
pr@valueclick.com

or

Investor Relations:

Gary J. Fuges, 818-575-4677

or

For EyeWonder, Inc.

Jason Scheidt, 678-891-2045
jscheidt@eyewonder.com  


SOURCE: ValueClick, Inc.