Partnership drives awareness and sales for ValueClick Media retail
advertisers with exclusive access to Guiders® ad units
ValueClick Media, a division of
announced the launch of its goCart retail solution, a predictive and
personalized shopper marketing solution designed to drive new customers
and drive sales, increase average order value and decrease cart
abandonment for ValueClick Media advertisers.
The goCart solution accesses ValueClick Media's proprietary database of
anonymous user profiles to arrive at a structured plan for online
retailers to reach their desired audience. goCart also allows
advertisers to re-message consumers who have visited their site and left
without completing a purchase.
"goCart is designed to attract new buyers, and past purchasers, and
drive them through the purchase funnel," said
of platform services for ValueClick Media. "Using specific data driven
audience targeting and dynamic re-messaging techniques, we are able to
serve display ads to interested and in-market consumers. We've seen
significant lift for our current goCart campaigns and expect even
greater success with the introduction of Guiders®."
Guiders® is an interactive, decision-making application that launches
directly from a display ad unit. The application mimics an offline
shopping experience by prompting consumers through a series of
benefit-driven questions to determine the features they care about and
then guides them to the product most likely to meet their
specifications. Once that product has been identified, the application
links consumers directly to multiple purchase points.
"Shopping online is an independent experience, but people still need
help along the way," said
founder of iGuiders. "Guiders® provides consumers with a virtual
salesperson to point them to the right product through a simple series
goCart also offers rich interactive catalog units, custom retail
channels, mobile and iPad apps and social media capabilities.
as part of the Ad Networks & Exchanges: Navigating the Digital Ad
Marketplace session at ad:tech
The goCart retail solution and Guiders technology are now available to
ValueClick Media advertisers. For more information on integrating these
features into display campaigns, please contact firstname.lastname@example.org.
About ValueClick Media
Twelve years of experience and access to the global data resources of
audience network of its kind. Proprietary consumer behavioral data,
direct relationships with 8,000 publishers and access to additional
inventory via real-time bidding, advanced behavioral targeting and
optimization technology, strict network quality controls and superior
service make ValueClick Media the network leading marketers and agencies
rely on to reach their performance objectives. For more information,
online marketing services companies, offering comprehensive and scalable
solutions to deliver cost-effective customer acquisition for advertisers
and transparent revenue streams for publishers.
performance-based solutions allow its customers to reach their potential
through multiple online marketing channels, including affiliate and
search marketing, display advertising, ad serving and related
technologies, and comparison shopping.
Commission Junction, ValueClick Media,
CouponMountain.com, Investopedia.com, and PriceRunner. For more
information, please visit www.valueclick.com.
About iGuiders, Inc.
iGuiders has developed a customer-centric guided selling application for
maximizing online marketing ROI. The company's tool makes it simple to
customize a Guided Shopping Experience™ for online advertisers/marketers
that can launch from display ads, text links, email campaigns and
websites. The guided shopping experience replicates the in-store
experience of talking to an expert. It gets people from decision to
purchase much faster. iGuiders has increased online conversions to 9% by
helping users think through the purchase decision process and guide
themselves to the product(s) that are right for them. Located in
Shopping Experiences online.
This release contains forward-looking statements that involve risks
and uncertainties, including, but not limited to, the risk that market
demand for on-line advertising in general, and performance based on-line
advertising in particular, will not grow as rapidly as predicted, and
the risk that legislation and governmental regulation could negatively
impact the Company's performance. Actual results may differ materially
from the results predicted, and reported results should not be
considered an indication of future performance. Important factors that
could cause actual results to differ materially from those expressed or
implied in the forward-looking statements are detailed under "Risk
Factors" and elsewhere in filings with the
Commission made from time to time by
limited to: its annual report on Form 10-K filed on
recent quarterly reports on Form 10-Q; and other current reports on Form
revisions to any forward-looking statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
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