PRESSROOM

ValueClick Media announces its goCart retail solution and partnership with iGuiders


Partnership drives awareness and sales for ValueClick Media retail


advertisers with exclusive access to Guiders® ad units


WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--


ValueClick Media, a division of ValueClick Inc. (Nasdaq:VCLK), today


announced the launch of its goCart retail solution, a predictive and


personalized shopper marketing solution designed to drive new customers


and drive sales, increase average order value and decrease cart


abandonment for ValueClick Media advertisers.


The goCart solution accesses ValueClick Media's proprietary database of


anonymous user profiles to arrive at a structured plan for online


retailers to reach their desired audience. goCart also allows


advertisers to re-message consumers who have visited their site and left


without completing a purchase.


"goCart is designed to attract new buyers, and past purchasers, and


drive them through the purchase funnel," said
Nancy Hall, vice president


of platform services for ValueClick Media. "Using specific data driven


audience targeting and dynamic re-messaging techniques, we are able to


serve display ads to interested and in-market consumers. We've seen


significant lift for our current goCart campaigns and expect even


greater success with the introduction of Guiders®."


Guiders® is an interactive, decision-making application that launches


directly from a display ad unit. The application mimics an offline


shopping experience by prompting consumers through a series of


benefit-driven questions to determine the features they care about and


then guides them to the product most likely to meet their


specifications. Once that product has been identified, the application


links consumers directly to multiple purchase points.


"Shopping online is an independent experience, but people still need


help along the way," said
Jodi Marchewitz, chief executive officer and


founder of iGuiders. "Guiders® provides consumers with a virtual


salesperson to point them to the right product through a simple series


of clicks."


goCart also offers rich interactive catalog units, custom retail


channels, mobile and iPad apps and social media capabilities.


Nancy Hall will be presenting a case study on the goCart retail solution


as part of the Ad Networks & Exchanges: Navigating the Digital Ad


Marketplace session at ad:tech San Francisco on Wednesday, April 13th.


The goCart retail solution and Guiders technology are now available to


ValueClick Media advertisers. For more information on integrating these


features into display campaigns, please contact advertiser@valueclick.com.


About ValueClick Media


Twelve years of experience and access to the global data resources of


ValueClick, Inc. make ValueClick Media the largest and most robust


audience network of its kind. Proprietary consumer behavioral data,


direct relationships with 8,000 publishers and access to additional


inventory via real-time bidding, advanced behavioral targeting and


optimization technology, strict network quality controls and superior


service make ValueClick Media the network leading marketers and agencies


rely on to reach their performance objectives. For more information,


visit www.valueclickmedia.com.


About ValueClick, Inc.


ValueClick, Inc. (Nasdaq:VCLK) is one of the world's largest integrated


online marketing services companies, offering comprehensive and scalable


solutions to deliver cost-effective customer acquisition for advertisers


and transparent revenue streams for publishers. ValueClick's


performance-based solutions allow its customers to reach their potential


through multiple online marketing channels, including affiliate and


search marketing, display advertising, ad serving and related


technologies, and comparison shopping. ValueClick's brands include


Commission Junction, ValueClick Media, Mediaplex, Smarter.com,


CouponMountain.com, Investopedia.com, and PriceRunner. For more


information, please visit www.valueclick.com.


About iGuiders, Inc.


iGuiders has developed a customer-centric guided selling application for


maximizing online marketing ROI. The company's tool makes it simple to


customize a Guided Shopping Experience™ for online advertisers/marketers


that can launch from display ads, text links, email campaigns and


websites. The guided shopping experience replicates the in-store


experience of talking to an expert. It gets people from decision to


purchase much faster. iGuiders has increased online conversions to 9% by


helping users think through the purchase decision process and guide


themselves to the product(s) that are right for them. Located in


Cleveland, Ohio, iGuiders is creating the industry standard for Guided


Shopping Experiences online.


This release contains forward-looking statements that involve risks


and uncertainties, including, but not limited to, the risk that market


demand for on-line advertising in general, and performance based on-line


advertising in particular, will not grow as rapidly as predicted, and


the risk that legislation and governmental regulation could negatively


impact the Company's performance. Actual results may differ materially


from the results predicted, and reported results should not be


considered an indication of future performance. Important factors that


could cause actual results to differ materially from those expressed or


implied in the forward-looking statements are detailed under "Risk


Factors" and elsewhere in filings with the Securities and Exchange


Commission made from time to time by ValueClick, including, but not


limited to: its annual report on Form 10-K filed on February 28, 2011;


recent quarterly reports on Form 10-Q; and other current reports on Form


8-K. ValueClick undertakes no obligation to release publicly any


revisions to any forward-looking statements to reflect events or


circumstances after the date hereof or to reflect the occurrence of


unanticipated events.



ValueClick, Inc.
Rachel McDonald, 818-575-4624
rmcdonald@valueclick.com




Source: ValueClick



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