Press Releases

November 17, 2011


Opens local office in Detroit to support automotive advertisers


WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--


ValueClick Media, a division of ValueClick Inc. (Nasdaq:VCLK), is


pleased to announce the launch of its newest industry-specific solution,


the auto-focused platform Driven by ValueClick MediaSM.


This latest digital advertising platform is designed specifically to


meet the demands of automotive advertisers. According to J.D. Power,


Driven reaches more new auto shoppers (in their purchasing month) than


any other advertising network.


Leveraging ValueClick's technology and vast database of anonymous user


profiles, Driven strategically targets only those consumers who are


actively researching a vehicle purchase. Further, through Greystripe's


mobile ad network, Driven reaches consumers on any digital device.


"Driven provides a 360° solution for automotive advertisers including


display, video, mobile, rich media and real-time brand optimization,"


said
Sapna Gulaya, director of sales, automotive, for ValueClick Media.


"Each medium is met with extreme expertise, putting Driven far


and above any competitor."


According to eMarketer, U.S. online ad spend in the automotive industry


will increase by 11 percent, reaching $3.2 billion by the end of 2011.


ValueClick is well positioned to capture auto ad dollars, using Driven


to personalize advertising messages to in-market auto buyers and uncover


insights.


To reach out to some of the largest automotive advertisers, ValueClick


Media opened an office in Detroit, Michigan, which will be led by
Justin


Krengel, formerly of Joost and Starcom MediaVest Group. Krengel has been


in the digital space for 10 years, serving as a sales manager for


Adconion and, more recently, Joost. His experience is rooted in working


with top automotive clients such as the Detroit Three: Ford, GM and


Chrysler.


"ValueClick Media has outstanding solutions for automotive advertisers


and it is great to be able to bring those solutions to the Detroit


market," said Krengel. "I am thrilled to be part of the ValueClick Media


expansion during this exciting time for the company, and the online


advertising industry as a whole."


Detroit is consistently ranked among the top 20 U.S. cities for overall


online marketing spend and is projected to reach $900 million by the end


of this year. Additionally, using proprietary Lightning Technology,


Greystripe is able to deliver Flash ads on iPhone, iPad and Android


devices, reaching the millions using mobile while researching and


purchasing a vehicle.


"Greystripe, acquired by ValueClick earlier this year, is the largest


brand-focused mobile advertising network in the U.S.," said Gulaya.


"Roughly half of all new car shoppers in 2011 are iPhone and Android


users, growing to 70 to 75 percent in the next two years. Mobile is a


reach medium we cannot overlook and auto manufacturers can effectively


target this market with Driven and Greystripe, who reach four out of


five iPhone and Android users."


For more information, please contact
Justin Krengel at Jkrengel@valueclick.com


or call (734) 657-8092.


About ValueClick Media


Thirteen years of experience and access to the global data resources of


ValueClick, Inc. make ValueClick Media the largest and most robust


audience network of its kind. Proprietary consumer behavioral data,


direct relationships with 8,500 publishers and access to additional


inventory via real-time bidding, advanced behavioral targeting and


optimization technology, strict network quality controls and superior


service make ValueClick Media the network leading marketers and agencies


rely on to reach their performance objectives. For more information,


visit www.valueclickmedia.com.


About ValueClick, Inc.


ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest digital


marketing companies. Through a unique combination of data, technology


and services, ValueClick increases brand awareness and drives customer


acquisition at scale for the world's largest advertisers, and maximizes


advertising revenue for tens of thousands of online and mobile


publishers. ValueClick's brands include Commission Junction, ValueClick


Media, Dotomi, Greystripe, Mediaplex, Smarter.com,


CouponMountain.com,


Investopedia.com,


and PriceRunner. The Company is based in Westlake Village, California,


and has offices in major advertising markets worldwide. For more


information, please visit www.valueclick.com.


This release contains forward-looking statements that involve risks


and uncertainties, including, but not limited to, the risk that market


demand for on-line advertising in general, and performance based on-line


advertising in particular, will not grow as rapidly as predicted, and


the risk that legislation and governmental regulation could negatively


impact the Company's performance. Actual results may differ materially


from the results predicted, and reported results should not be


considered an indication of future performance. Important factors that


could cause actual results to differ materially from those expressed or


implied in the forward-looking statements are detailed under "Risk


Factors" and elsewhere in filings with the Securities and Exchange


Commission made from time to time by ValueClick, including, but not


limited to: its annual report on Form 10-K filed on February 28, 2011;


recent quarterly reports on Form 10-Q; and other current reports on Form


8-K. ValueClick undertakes no obligation to release publicly any


revisions to any forward-looking statements to reflect events or


circumstances after the date hereof or to reflect the occurrence of


unanticipated events.





ValueClick, Inc.
Rachel McDonald, 818-575-4624
rmcdonald@valueclick.com


Source: ValueClick Inc.



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