Press Releases

January 18, 2012


Reach 88 Percent of U.S. Online Registered Voters Across Display,


Video, Mobile & Social Channels


WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--


ValueClick Media, a division of ValueClick, Inc. (Nasdaq: VCLK) today


announced the launch of GoVote, its advertising solution tailored to


meet the specific needs of political marketers during this crucial


election year.


Powered by the scale and sophistication of ValueClick Media's traffic


and proprietary data and targeting platforms, GoVote enables political


advertisers to acquire and influence campaign donors, volunteers and


voters, and gain valuable insights for future campaigns.


Target & Optimize Political Advertising Across


88 Percent of U.S. Online Registered Voters


Leveraging ValueClick's optimization engine, vast database of anonymous


consumer profiles and online audience reach, GoVote enables political


marketers to target and measure online campaigns across 88 percent of


online registered voters and 92 million politically active Americans


(Source: comScore Plan Metrix, U.S., Age 18+, November 2011).


GoVote's breadth of digital marketing solutions enables political


marketers to build donor and volunteer lists, target and optimize


campaigns by political party affiliation, congressional district and


other politically relevant metrics, and deliver their message through


display, video, mobile, and social media channels.


Through ValueClick Media's partnership with Vizu, GoVote also delivers


real-time feedback to help political marketers assess their ad


campaign's influence on voter intent. These insights give marketers the


ability to adjust their messaging on-the-fly for maximum effect.


Direct Sales Presence Established in


Washington, D.C.


To support GoVote, ValueClick recently established a direct sales force


presence in Washington, D.C. with the hiring of
Mark Failla.
Mr. Failla

is an online advertising veteran with political advertising sales


experience. Prior to joining ValueClick Media,
Mr. Failla was


responsible for political and government sales at Advertising.com.


"With ValueClick Media's unparalleled combination of traffic, data,


targeting, and services, GoVote is an immediate player in the digital


political advertising space," said
Mark Failla, director of Mid-Atlantic


sales at ValueClick Media. "In addition to choosing a president this


year, U.S. voters will decide on 435 congressional and 33 senate seats,


eleven gubernatorial races, and many more state and local races.


Political marketers are seeking more efficient and effective ways to


deliver and optimize their messages to their constituents, and GoVote


provides everything they need in this important election cycle."


For more information on GoVote, please contact
Mark Failla at mfailla@valueclick.com


or call 443-506-2039.


About ValueClick Media


Thirteen years of experience and access to the global data resources of


ValueClick, Inc. make ValueClick Media the largest and most robust


audience network of its kind. Proprietary consumer behavioral data,


direct relationships with 8,500 publishers and access to additional


inventory via real-time bidding, advanced behavioral targeting and


optimization technology, strict network quality controls and superior


service make ValueClick Media the network leading marketers and agencies


rely on to reach their performance objectives. For more information,


visit www.valueclickmedia.com.


About ValueClick


ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest digital


marketing companies. Through a unique combination of data, technology


and services, ValueClick increases brand awareness and drives customer


acquisition at scale for the world's largest advertisers, and maximizes


advertising revenue for tens of thousands of online and mobile


publishers. ValueClick's brands include Commission Junction, ValueClick


Media, Dotomi, Greystripe, Mediaplex, Smarter.com, CouponMountain.com,


Investopedia.com, and PriceRunner. The Company is based in Westlake


Village, California, and has offices in major advertising markets


worldwide. For more information, please visit www.valueclick.com.


This release contains forward-looking statements that involve risks


and uncertainties, including, but not limited to, the risk that market


demand for on-line advertising in general, and performance based on-line


advertising in particular, will not grow as rapidly as predicted, the


risk that legislation and governmental regulation could negatively


impact the Company's performance, the effects of recent acquisitions on


ValueClick's financial results, the potential inability to successfully


operate or integrate Dotomi's business, including the potential


inability to retain customers, key employees or vendors. Actual results


may differ materially from the results predicted, and reported results


should not be considered an indication of future performance. Important


factors that could cause actual results to differ materially from those


expressed or implied in the forward-looking statements are detailed


under "Risk Factors" and elsewhere in filings with the Securities and


Exchange Commission made from time to time by ValueClick, including, but


not limited to: its annual report on Form 10-K filed on February 28,


2011; recent quarterly reports on Form 10-Q; and other current reports


on Form 8-K.





ValueClick, Inc.
Gary J. Fuges, CFA
1-818-575-4677



Source: ValueClick, Inc.



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