64 Percent Of Marketers Plan to Increase Their Online Brand
Advertising Spend In 2012*. ValueClick Media's 20/20 Brand Guarantee
Promises Marketers Brand Lift or Money Back.
There's no denying that brand marketing and online advertising are
converging…and at a rapid pace. Now, brand marketers have a money-back
guarantee that their digital brand dollars will produce return.
ValueClick Media, a division of
announced the launch of the 20/20 Brand Guarantee, the company's
promise to deliver on a marketer's brand lift objectives, or their money
"As more brand dollars shift online, our 20/20 Brand Guarantee promises
brand advertisers that they will reach the right people, at the right
time and influence their decisions," said
ValueClick Media. "Our brand marketing solutions may be our best kept
secret; and we are willing to put money on the fact that we can provide
measureable impact and return on investment for our clients."
Standard performance metrics don't tell the complete story for a
brand-focused campaign. Independent research proves ValueClick Media's
brand solutions are more than 2x as powerful in generating unaided
awareness and are successful in lifting purchase intent 4.2 times higher
than other leading networks, according to research from
a digital marketing research provider.
Giving Brand Marketers What They Want
Delivering on the need for improved metrics and actual return on ad
investment, ValueClick Media's 20/20 Brand Guarantee provides brand
marketers perfect vision into online brand campaign performance from
start to finish.
"ValueClick's commitment to driving superior results for brand
advertisers is evident in everything they do, from their proactive
optimization of campaigns, to their 20/20 Brand Lift Guarantee," said
consistently outperforms our category and objective market benchmarks,
recently taking the top performance ranking for CPG advertisers."
ValueClick Media works with marketers to identify the best brand lift
metric to measure their campaign, then optimizes the campaign to reach
desired brand performance. If ValueClick Media cannot identify positive
brand lift at the end of the campaign, based on a one-question Vizu
survey, the advertiser will receive money back. The full Terms and
Conditions for the 20/20 Brand Guarantee can be found at www.valueclickmedia.com/BrandGuarantee.
All ValueClick Media brand advertising campaigns offer peace of mind
that advertisers will run on over 8,500 AdSafe monitored sites. As an
added value, ValueClick Media will provide an AdSafe Viewability report
as part of the company's comprehensive reporting suite.
"We are excited to provide our
ValueClick Media. By leveraging AdSafe's exclusive data, ValueClick
demonstrates a strong commitment to ensuring brand safe quality
inventory to its clients, while also guaranteeing that impressions are
viewable by their users," said
Learn more about the ValueClick Media 20/20 Brand Guarantee, including
complete Terms & Conditions here.
About ValueClick Media
ValueClick Media, a division of
of the largest full-service audience targeting platforms of its kind,
having helped over 25,000 advertisers reach their online marketing
objectives since 1998. With access to over 200 million anonymous
consumer profiles and over
transactions, ValueClick Media provides robust targeting solutions
across display, mobile and video—powered by premium data and
sophisticated optimization technology. For publishers, ValueClick Media
helps maximize revenue for available display and mobile advertising
inventory, while offering industry-leading publisher tools and support.
For more information, visit www.valueclickmedia.com.
marketing companies. Through a unique combination of data, technology
acquisition at scale for the world's largest advertisers and maximizes
advertising revenue for tens of thousands of online and mobile
The company is based in
major advertising markets worldwide. For more information, please visit www.valueclick.com.
This release contains forward-looking statements that involve risks
and uncertainties, including, but not limited to, the risk that market
demand for on-line advertising in general, and performance based on-line
advertising in particular, will not grow as rapidly as predicted, and
the risk that legislation and governmental regulation could negatively
impact the Company's performance. Actual results may differ materially
from the results predicted, and reported results should not be
considered an indication of future performance. Important factors that
could cause actual results to differ materially from those expressed or
implied in the forward-looking statements are detailed under "Risk
Factors" and elsewhere in filings with the
Commission made from time to time by
limited to: its annual report on Form 10-K filed on
recent quarterly reports on Form 10-Q; and other current reports on Form
revisions to any forward-looking statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
* Digiday and Vizu brand marketing survey, Nov/
Source: ValueClick Media
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