Press Releases

June 6, 2012


64 Percent Of Marketers Plan to Increase Their Online Brand


Advertising Spend In 2012*. ValueClick Media's 20/20 Brand Guarantee


Promises Marketers Brand Lift or Money Back.




WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--


There's no denying that brand marketing and online advertising are


converging…and at a rapid pace. Now, brand marketers have a money-back


guarantee that their digital brand dollars will produce return.


ValueClick Media, a division of ValueClick, Inc. (NASDAQ: VCLK), today


announced the launch of the 20/20 Brand Guarantee, the company's


promise to deliver on a marketer's brand lift objectives, or their money


back.


"As more brand dollars shift online, our 20/20 Brand Guarantee promises


brand advertisers that they will reach the right people, at the right


time and influence their decisions," said
Bill Todd, president of


ValueClick Media. "Our brand marketing solutions may be our best kept


secret; and we are willing to put money on the fact that we can provide


measureable impact and return on investment for our clients."


Standard performance metrics don't tell the complete story for a


brand-focused campaign. Independent research proves ValueClick Media's


brand solutions are more than 2x as powerful in generating unaided


awareness and are successful in lifting purchase intent 4.2 times higher


than other leading networks, according to research from InsightExpress,


a digital marketing research provider.


Giving Brand Marketers What They Want


Delivering on the need for improved metrics and actual return on ad


investment, ValueClick Media's 20/20 Brand Guarantee provides brand


marketers perfect vision into online brand campaign performance from


start to finish.


"ValueClick's commitment to driving superior results for brand


advertisers is evident in everything they do, from their proactive


optimization of campaigns, to their 20/20 Brand Lift Guarantee," said


Jeff Smith, CMO and SVP of client services for Vizu. "ValueClick Media

consistently outperforms our category and objective market benchmarks,


recently taking the top performance ranking for CPG advertisers."


ValueClick Media works with marketers to identify the best brand lift


metric to measure their campaign, then optimizes the campaign to reach


desired brand performance. If ValueClick Media cannot identify positive


brand lift at the end of the campaign, based on a one-question Vizu


survey, the advertiser will receive money back. The full Terms and


Conditions for the 20/20 Brand Guarantee can be found at www.valueclickmedia.com/BrandGuarantee.


All ValueClick Media brand advertising campaigns offer peace of mind


that advertisers will run on over 8,500 AdSafe monitored sites. As an


added value, ValueClick Media will provide an AdSafe Viewability report


as part of the company's comprehensive reporting suite.


"We are excited to provide our
Brand Safety and Viewability Ratings to


ValueClick Media. By leveraging AdSafe's exclusive data, ValueClick


demonstrates a strong commitment to ensuring brand safe quality


inventory to its clients, while also guaranteeing that impressions are


viewable by their users," said
David Hahn, SVP of product management for


AdSafe.


Learn more about the ValueClick Media 20/20 Brand Guarantee, including


complete Terms & Conditions here.


About ValueClick Media


ValueClick Media, a division of ValueClick Inc. (Nasdaq: VCLK), is one


of the largest full-service audience targeting platforms of its kind,


having helped over 25,000 advertisers reach their online marketing


objectives since 1998. With access to over 200 million anonymous


consumer profiles and over 6.7 billion dollars in ecommerce


transactions, ValueClick Media provides robust targeting solutions


across display, mobile and video—powered by premium data and


sophisticated optimization technology. For publishers, ValueClick Media


helps maximize revenue for available display and mobile advertising


inventory, while offering industry-leading publisher tools and support.


For more information, visit www.valueclickmedia.com.


About ValueClick, Inc.


ValueClick, Inc. (NASDAQ: VCLK) is one of the world's largest digital


marketing companies. Through a unique combination of data, technology


and services, ValueClick increases brand awareness and drives customer


acquisition at scale for the world's largest advertisers and maximizes


advertising revenue for tens of thousands of online and mobile


publishers. ValueClick's brands include: Commission


Junction, ValueClick


Media, Dotomi,


Greystripe,


Mediaplex,


Smarter.com,


CouponMountain.com,


Investopedia.com,


and PriceRunner.


The company is based in Westlake Village, California, and has offices in


major advertising markets worldwide. For more information, please visit www.valueclick.com.


This release contains forward-looking statements that involve risks


and uncertainties, including, but not limited to, the risk that market


demand for on-line advertising in general, and performance based on-line


advertising in particular, will not grow as rapidly as predicted, and


the risk that legislation and governmental regulation could negatively


impact the Company's performance. Actual results may differ materially


from the results predicted, and reported results should not be


considered an indication of future performance. Important factors that


could cause actual results to differ materially from those expressed or


implied in the forward-looking statements are detailed under "Risk


Factors" and elsewhere in filings with the Securities and Exchange


Commission made from time to time by ValueClick, including, but not


limited to: its annual report on Form 10-K filed on February 29, 2012;


recent quarterly reports on Form 10-Q; and other current reports on Form


8-K. ValueClick undertakes no obligation to release publicly any


revisions to any forward-looking statements to reflect events or


circumstances after the date hereof or to reflect the occurrence of


unanticipated events.


* Digiday and Vizu brand marketing survey, Nov/Dec 2011



ValueClick Media
Cassie Piercey818-575-4921, cpiercey@valueclick.com


Source: ValueClick Media



News Provided by Acquire Media