Press Releases

March 15, 2012


Major Brand Marketers Enjoy Increased Audience Influence by Combining


Substantial Lift in Awareness and Intent with Massive Reach and


Exclusive Targeting


WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--


ValueClick, Inc. (NASDAQ:VCLK) today released new research commissioned


by its ValueClick Media division on the topic of branding through


digital channels, proving the advantage that ValueClick Media's total


media solution provides to brand marketers versus ad networks.


The study, fielded, tracked and analyzed by recognized digital marketing


research experts InsightExpress, sought to objectively quantify the


impact that ValueClick Media's offerings and approach have on the most


important metrics brand marketers look at to determine the success of


their advertising efforts.


Available as a white paper at http://www.valueclickmedia.com/whitepapers/the-value-of-brand-advertising,


the brand value study analyzed nearly 30 branding campaigns delivered by


ValueClick Media for major brand marketers, compared with over 100


similar campaigns from competitors in InsightExpress' InsightNorms™


normative database. In addition to the comprehensive volume of campaigns


analyzed, the study also spanned the largest advertising sectors,


including telecommunications, retail, consumer packaged goods, travel,


pharmaceuticals, and more.


When comparing brand campaigns executed by ValueClick Media against


those administered from ad networks, InsightExpress found significant


lift across all of the most important brand metrics:



  • Over 30 percentage points higher


    lift in Unaided Awareness (more than five times higher than ad


    networks)




  • Over 16 percentage points higher


    lift in Online Ad Awareness (more than 15 times higher than ad


    networks)




  • Over 17 percentage points higher


    lift in Message Association (more than 10 times higher than ad


    networks)




  • Over seven percentage points higher


    lift in Purchase Intent (more than five times higher than ad networks)



"While ValueClick Media's solutions for brand marketers may be our best


kept secret, they have become one of our fastest-growing offerings,"


said
Bill Todd, president of ValueClick Media. "As marketers


increasingly focus on in-market consumers, and proactively add to that


group by spurring desire in others, they find that our ability to


accurately find them and move them along their consideration path to be


advantageous. We afford brands the ability to simply and


cost-effectively reach across sites, platforms and exchanges, while


fearlessly providing them with total transparency into accountable brand


metrics."


For more information about ValueClick Media and to view the white paper,


visit www.valueclickmedia.com


or call 818-575-4500.


About ValueClick Media


Fourteen years of experience and access to the global data resources of


ValueClick, Inc. make ValueClick Media the largest and most robust


audience network of its kind. Proprietary consumer behavioral data,


direct relationships with 8,500 publishers and access to additional


inventory via real-time bidding, advanced behavioral targeting and


optimization technology, strict network quality controls and superior


service make ValueClick Media the network leading marketers and agencies


rely on to reach their performance objectives. For more information,


visit www.valueclickmedia.com.


About ValueClick, Inc.


ValueClick, Inc. (NASDAQ: VCLK) is one of the world's largest digital


marketing companies. Through a unique combination of data, technology


and services, ValueClick increases brand awareness and drives customer


acquisition at scale for the world's largest advertisers, and maximizes


advertising revenue for tens of thousands of online and mobile


publishers. ValueClick's brands include Commission Junction, ValueClick


Media, Dotomi, Greystripe, Mediaplex, Smarter.com,


CouponMountain.com,


Investopedia.com,


and PriceRunner. The Company is based in Westlake Village, California,


and has offices in major advertising markets worldwide. For more


information, please visit www.valueclick.com.


This release contains forward-looking statements that involve risks


and uncertainties, including, but not limited to, the risk that market


demand for on-line advertising in general, and performance based on-line


advertising in particular, will not grow as rapidly as predicted, and


the risk that legislation and governmental regulation could negatively


impact the Company's performance. Actual results may differ materially


from the results predicted, and reported results should not be


considered an indication of future performance. Important factors that


could cause actual results to differ materially from those expressed or


implied in the forward-looking statements are detailed under "Risk


Factors" and elsewhere in filings with the Securities and Exchange


Commission made from time to time by ValueClick, including, but not


limited to: its annual report on Form 10-K filed on February 29, 2012;


recent quarterly reports on Form 10-Q; and other current reports on Form


8-K. ValueClick undertakes no obligation to release publicly any


revisions to any forward-looking statements to reflect events or


circumstances after the date hereof or to reflect the occurrence of


unanticipated events.





ValueClick, Inc.
Cassie Piercey, 818-575-4921
cpiercey@valueclick.com



Source: ValueClick, Inc.



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