Press Releases

November 10, 2011


Dynamic Advertising System for In-Market Shoppers Eliminates Media


Waste, Drives Sales


WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--


Online and multichannel retailers who are looking for a happy holiday


sales season and to ring the register are benefiting from ValueClick


Media's (Nasdaq:VCLK) goCart online retail advertising system. goCart is


a predictive and personalized shopper marketing solution designed to


attract new customers, drive sales, increase average order value and


decrease cart abandonment for retailers selling their goods online.


Since its formal introduction earlier this year, goCart has been working


with several dozen major online retailers on performance-focused


programs that utilize ValueClick Media's expansive set of interactive


advertising capabilities, assembled and tailored in a way that


specifically addresses the needs of online retailers. The rapid adoption


by the online retail community is even more apparent as prime holiday


shopping season approaches, with ValueClick Media making it even easier


to place advertising through a special goCart Holiday Package.


"While we designed goCart specifically for the year-round needs of


online retailers, we have placed special emphasis on this unique package


of targeting and creative for the make-or-break holiday season," said


Nancy Hall, vice president of platform services and leader of goCart for

ValueClick Media. "Over 40 retailers already use goCart, often seeing


double-digit increases in sales conversion and average order value, as


compared to their traditional display programs. We've taken our


learnings and overlaid even more customized offerings to help turn their


Black Friday and Cyber Monday to green."


The goCart Holiday Package leverages proprietary Holiday Shopper


Segments, built from ValueClick Media's 13+ years of experience in


working with online retailers and the 90 percent+ reach goCart offers.


For instance, in one buy retailers can reach over 90 percent of
Holiday


Gift Buyers as verified by comScore, as well as approximately 90% each


of women's apparel buyers, men's apparel buyers, and consumer


electronics buyers.


Far from a standard "network buy," goCart reaches into all corners of


online and mobile inventory, including real-time bidding on exchanges


and placing ads into mobile applications and the mobile web.


Complementing this powerful targeting and reach is customized rich media


and "Guider" creative units that pull shoppers into the advertisement to


engage them and lead them to purchase. Rounding out the goCart arsenal


is the site transparency and validation that brand-conscious retailers


demand, and a variety of performance-focused pricing models.


"goCart is a perfect fit for our aggressive plans and goals for holiday


sales," said
Joel Katz, chief operating officer of Ashford.com. "We need


to be able to specify our target audience, customize our message to


their individual interests, and follow up early and often with those who


are in-market to maximize our return on investment. ValueClick Media's


goCart team has made it both easy and fast to do all of this with one


partner."


For more information on the goCart Holiday Package, please contact
Nancy


Hall at nhall@valueclick.com.


About ValueClick Media


Thirteen years of experience and access to the global data resources of


ValueClick, Inc. make ValueClick Media the largest and most robust


audience network of its kind. Proprietary consumer behavioral data,


direct relationships with 8,500 publishers and access to additional


inventory via real-time bidding, advanced behavioral targeting and


optimization technology, strict network quality controls and superior


service make ValueClick Media the network leading marketers and agencies


rely on to reach their performance objectives. For more information,


visit www.valueclickmedia.com.


About ValueClick, Inc.


ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest digital


marketing companies. Through a unique combination of data, technology


and services, ValueClick increases brand awareness and drives customer


acquisition at scale for the world's largest advertisers, and maximizes


advertising revenue for tens of thousands of online and mobile


publishers. ValueClick's brands include Commission Junction, ValueClick


Media, Dotomi, Greystripe, Mediaplex, Smarter.com,


CouponMountain.com,


Investopedia.com,


and PriceRunner. The Company is based in Westlake Village, California,


and has offices in major advertising markets worldwide. For more


information, please visit www.valueclick.com.


This release contains forward-looking statements that involve risks


and uncertainties, including, but not limited to, the risk that market


demand for on-line advertising in general, and performance based on-line


advertising in particular, will not grow as rapidly as predicted, and


the risk that legislation and governmental regulation could negatively


impact the Company's performance. Actual results may differ materially


from the results predicted, and reported results should not be


considered an indication of future performance. Important factors that


could cause actual results to differ materially from those expressed or


implied in the forward-looking statements are detailed under "Risk


Factors" and elsewhere in filings with the Securities and Exchange


Commission made from time to time by ValueClick, including, but not


limited to: its annual report on Form 10-K filed on February 28, 2011;


recent quarterly reports on Form 10-Q; and other current reports on Form


8-K. ValueClick undertakes no obligation to release publicly any


revisions to any forward-looking statements to reflect events or


circumstances after the date hereof or to reflect the occurrence of


unanticipated events.




ValueClick, Inc.
Rachel McDonald, 818-575-4624
rmcdonald@valueclick.com




Source: ValueClick, Inc.



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