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ValueClick upgrades european display advertising technology; move creates integrated global network with expanded advertiser and publisher opportunities

ValueClick Upgrades European Display Advertising Technology; Move Creates Integrated Global Network with Expanded Advertiser and Publisher Opportunities


 


WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Sept. 12, 2006--ValueClick, Inc. (Nasdaq:VCLK) today announced the completion of its display advertising technology upgrade in Europe, creating a common global ad network platform with expanded inventory and targeting options for advertisers, and revenue earning opportunities for publishers.


The network expansion builds upon the display advertising technology adopted through ValueClick's acquisition of Fastclick in September, 2005 and integrated into the ValueClick media network in the U.S. in March, 2006. With the technology now deployed across Europe, ValueClick clients worldwide now have access to the full functionality of its network, including advanced targeting and optimization capabilities and robust campaign management and reporting tools.


"This is an important milestone for ValueClick that will allow us to improve our operational efficiencies and serve our international clients even more effectively," said David Yovanno, general manager of ValueClick Media in the U.S. "Integrating our entire display network onto the same technology platform provides our clients with more control and gives us a foundation from which to make further enhancements that will create an even more robust global performance advertising platform."


Global advertisers and agencies now have more campaign controls, including access to a larger pool of international inventory and flexibility over the combinations of options to reach their audiences, whether targeting users originating from a specific country or on sites originating from within a specific country. In addition, European advertisers benefit from the introduction of ValueClick's advanced optimization technology, eliminating wasted impressions and creating optimal campaign performance.


Publishers now have more opportunities to monetize their international traffic, as more advertisers run campaigns to reach ValueClick's global internet audience. In Europe specifically, publishers benefit from extensive control over their online advertising inventory, through a robust technology platform and user interface that includes default management tools, Ecpm filters and advanced reporting capabilities to maximize yield.


About ValueClick


ValueClick, Inc. (Nasdaq:VCLK) is one of the world's largest online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and transparent revenue streams for publishers. ValueClick's performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and email technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex and PriceRunner. For more information, please visit www.valueclick.com.


This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick's ability to successfully integrate its recently completed Fastclick and Webclients acquisitions, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including: its Annual Report on Form 10-K filed on March 31, 2006 and amendment to its Annual Report on Form 10-K/A filed on April 21, 2006; its current report on Form 8-K filed on February 27, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A; other current reports on Form 8-K; its amended registration statement on Form S-4 filed on September 27, 2005; and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.


CONTACT:

ValueClick, Inc.

Editorial Contact:

John Ardis, 630-922-6423
pr@valueclick.com

or

Investor Relations: Gary J. Fuges, 818-575-4677


SOURCE: ValueClick, Inc.