Press Releases

January 19, 2012


Brand-focused mobile ad network experiencing tremendous growth with


plans for global scale


SAN FRANCISCO--(BUSINESS WIRE)--


Greystripe, a division of ValueClick Inc. (Nasdaq: VCLK), is today


announcing impressive expansion within the company, strengthening its


position as the go-to mobile ad network for brand advertisers in North


America and Europe. Since May, the company has doubled its team and


opened four new offices in the U.S. while expanding its presence in


Europe.


The largest brand-focused mobile ad network has doubled the size of its


sales, engineering and operations staff, allowing it to offer innovative


new products to its base of thousands of brand advertisers, agencies and


mobile publishers.


As part of the expansion of its team, Greystripe has opened new sales


offices in Atlanta, Seattle, Minneapolis and Phoenix. They are also


announcing nine new executive hires. These new hires are:



  • Brian Pearlman, senior account executive, from Millennial Media


  • Ryan Bleich, senior account executive, from AOL


  • Chris Backschies, regional sales manager, from WeatherBug


  • Terah Bocchi, senior account executive, from
    Belo Phoenix


  • Jeff Margolis, senior account executive, from Adfusion


  • Bill Kramer, regional sales manager, from quadrantONE


  • Josh Parker, account executive, from Specific Media


  • Matt Sexton, regional sales manager, from RadiumOne


  • Ken Yonan, regional sales manager, from Specific Media

"We're excited to grow our team and continue expanding in the coming


year," said
Kurt Hawks, vice president of operations for Greystripe. "In


2012, we look forward to using this growth to reach advertisers in every


significant U.S. market, continue innovation and push the envelope by


creating the best in brand advertising for mobile."


In 2011, Greystripe launched two new mobile ad units: video advertising


and its popular Ad Boosters. Both have seen impressive results. Over 55


brands have run mobile video ads, delivering over 200 ad creatives. On


average, 50 percent of consumers have watched the entire video ads, with


click-through rates between 1 and 3 percent. Ad Boosters are a next


generation ad format featuring social media integration, local content


and deals. These Boosters make mobile advertising more relevant and


valuable to smartphone users and have shown a 300 percent increase in


click-through rates compared to similar ads without the Boosters.


After officially launching in Europe in February through a series of


partnerships, Greystripe hired
Tim Scoffham to head EU mobile growth.


Scoffham came to Greystripe from 4thScreen Advertising,


where he was the commercial head. The company has now established a


direct European presence in the U.K., France, Germany, Spain and Sweden.


To find out more about Greystripe, visit www.greystripe.com


About Greystripe:


Greystripe, a division of ValueClick, Inc. (Nasdaq: VCLK), is the


largest brand-focused mobile advertising network in the US by reach.


Greystripe delivers the highest engagement and most sophisticated


targeting for brand marketers, the maximum revenue for publishers and


app developers, and the best ad experience for users. Greystripe's


proprietary advertising platform serves billions of rich media


impressions to over 40 million users of touch-driven devices through


more than 3,500 application titles and mobile websites across all major


mobile platforms.


For more information, please visit: http://www.greystripe.com


About ValueClick, Inc.:


ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest digital


marketing companies. Through a unique combination of data, technology


and services, ValueClick increases brand awareness and drives customer


acquisition at scale for the world's largest advertisers, and maximizes


advertising revenue for tens of thousands of online and mobile


publishers. ValueClick's brands include Commission Junction, ValueClick


Media, Dotomi, Greystripe, Mediaplex, Smarter.com, CouponMountain.com,


Investopedia.com, and PriceRunner. The Company is based in Westlake


Village, California, and has offices in major advertising markets


worldwide. For more information, please visit http://www.valueclick.com.




VSCpr for Greystripe
Alice Joy, 360-556-0628
alice@vscpr.com


Source: Greystripe



News Provided by Acquire Media