The CMO Club, in thought leadership with Conversant®, today announced the findings of a study to better understand marketers’ use of technology to create seamless personal consumer connections.
The CMO Club Solution Guide, “5 Ways to Win Customers with Tech,” was augmented by a survey of more than 60 senior marketers and in-depth insights from executives at Edward Jones, Innisfree Hotels, Studio Movie Grill, TD Bank, TIAA and Western Union.
Insights gleaned from the research uncovered these key solutions:
- Unite each customer’s data and activity into one view.
- Ditch cookie-based messaging for...