PRESS RELEASES

October 18, 2017
| Tampa, FL

The CMO Club, in thought leadership with Conversant®, today announced the findings of a study to better understand marketers’ use of technology to create seamless personal consumer connections.

The CMO Club Solution Guide, “5 Ways to Win Customers with Tech,” was augmented by a survey of more than 60 senior marketers and in-depth insights from executives at Edward Jones, Innisfree Hotels, Studio Movie Grill, TD Bank, TIAA and Western Union.

Insights gleaned from the research uncovered these key solutions:

  • Unite each customer’s data and activity into one view.
  • Ditch cookie-based messaging for...
 
September 5, 2017
| Ashburn, VA
Conversant®, a leader in personalized digital marketing, today announced the opening of its 11th U.S. office, located at 19775 Belmont Executive Plaza in Ashburn, Virginia. The space will be publicly unveiled during an open house on Wednesday, September 6.
 
“Northern Virginia is home to some of the country’s brightest minds and top tech talent, so it was the obvious choice for our next office,” said Conversant President Ric Elert. 
 
Twenty associates currently make up the Ashburn office, and the company is actively hiring for 60 additional roles in the fields of engineering, IT and...
 
June 27, 2017
| Chicago, IL

Conversant®, a leader in personalized digital marketing, today announced the results of its cross-device identification persistency study. The study evaluates the company’s ability to maintain a connection with the same user over a 12-month period.

The single-pass validation study was based on internal analysis of persistent cookie observations across the six performance tiers determined in a 2016 cross-device matching accuracy study with comScore that measured the ability of Conversant’s deterministic, transaction-based approach to match the anonymous desktop cookies of consumers to their...

 
May 22, 2017
| Chicago, IL

Conversant®, a leader in personalized digital marketing, today announced the launch of its Ad Quality Guarantee, an exclusive offer for clients of the company’s Audiences, Cross-Device Remarketing and List Activation products. 

Under the offer, client campaigns are guaranteed to meet or beat the industry standards across all areas of ad quality—brand safety, viewability and ad fraud—as measured by Integral Ad Science (IAS). If they don’t, Conversant will provide clients with four times the missed impressions on their next campaign.

“Marketers are starting to realize that they need to focus...

 
October 5, 2016
| Santa Barbara, CA

CJ Affiliate by Conversant™, a leading global affiliate marketing network, today announced the launch of its 2016 Holiday Intelligence Report.

Each year, this highly anticipated report provides affiliate marketing strategies for retailers looking to capitalize on the holiday shopping season. The 2016 Holiday Intelligence Report draws upon 2015 holiday sales data from CJ Affiliate’s network of more than 3,000 advertisers and 30,000 publishers.

In this report, CJ Affiliate examines:

  • The distribution of holiday sales by desktop, smartphones and tablets
  • The growing impact of mobile devices on...
 
May 10, 2016
| Santa Barbara, CA

CJ Affiliate by ConversantTM today announced the launch of the next evolution of its Affiliate Customer Insights offering, a proprietary solution designed to create unique insights that empower affiliate marketers to continually evaluate, measure, and optimize the performance of their affiliate programs for greater growth and efficiency.

Originally unveiled in September of 2014, this latest release substantially evolves the reporting capabilities to include richer reporting sets, enhanced data visualization and greater customization to suit individual customer needs.

“Affiliate marketing has...

 
April 26, 2016
| Santa Barbara, CA

CJ Affiliate by ConversantTM, a leading global affiliate marketing network, today announced the findings from its 2016 Mobile Intelligence Report.

The annual report, which details the previous year’s mobile usage and stats, is compiled leveraging data from CJ Affiliate’s network of more than 3,000 advertisers and 30,000 publishers. In addition to benchmark statistics in over 30 categories across the four major verticals—Retail, Home Services, Travel and Finance—the report offers mobile strategies for both publishers and advertisers.

Key 2015 findings in the report include:  

  • U.S. sales on...
 
April 8, 2016
| Chicago, IL

Conversant®, a leader in personalized digital marketing, today announced the findings of its cross-device matching accuracy study with comScore. The study reviewed a portion of Conversant’s footprint of 160 million unique cookie IDs, and through a privacy-compliant process, found that comScore was able to directly validate a subset of these for cross-device matching. The data set was then segmented into six different performance tiers, the top four of which yielded matching accuracy rates ranging from 96 to 86 percent.

“The volume of our study with comScore is unparalleled and is one of the...

 
December 16, 2015
| Chicago, IL

Conversant, the leader in personalized digital marketing, today announced its partnering with Integral Ad Science for third-party viewability measurement of in-app mobile ad campaigns. 

“Conversant has been at the forefront of mobile viewability for years,” said Kurt Hawks, general manager, mobile at Conversant. “The discussion surrounding viewability has shifted from being about what rates advertisers should expect to who should actually measure those rates. Our partnership with Integral ensures clients have access to independent, third-party measurement from the industry’s leader in...

 
October 6, 2015
| Chicago, IL

Conversant, a leader in personalized digital marketing, today announced the latest addition to its suite of video solutions, Personalized Video. This new product combines Conversant’s persistent recognition of 150 million cross-device, anonymous consumer profiles with the richness of digital video. With Personalized Video, Conversant takes multiple video segments, overlays text and offers, and weaves them together into a personalized video message that helps brands achieve higher returns and offers a more relevant and satisfying experience for consumers on an individual level.

Personalized...

 
September 30, 2015

CHICAGO, IL (September 30, 2015) – Conversant, the leader in personalized digital marketing, today announced it was awarded Best Technology/Publishing Platform for Mobile as part of the Mobile Mafia Awards, which honor the best in mobile advertising. 

Conversant was presented with the Mobile Mafia Award at a dinner reception on September 28 in NYC held during Advertising Week. The Best Technology/Publishing Platform for Mobile category recognized platforms that help companies improve their business through better advertising, content delivery, measurement or content distribution and...

 
September 24, 2015

CHICAGO, IL (September 24, 2015) – Conversant, the leader in personalized digital marketing, today announced its first-ever Consumer Relationship Challenge. Brands are invited to test Conversant for 30 days against any other vendor, promising more accurate, persistent cross-device recognition than anyone else. If Conversant doesn’t win the challenge, the brand’s next campaign with similar budget is on them.  

“The toughest marketing challenge today is accurately recognizing individual consumers and reaching them with continuity and compelling messages, over long periods of time, within the...

 
July 2, 2015

CHICAGO, IL  (July 1, 2015), Conversant, the leader in personalized digital marketing, today announced that its Chicago office was recognized by Chicago Creative Space in the 41,000-75,000 square foot category of their inaugural awards.

Chicago Creative Space showcases the coolest and most creative office spaces in Chicago. The Chicago Creative Space Awards span four categories based on square footage. Over 10,000 people voted with winners revealed at an event on June 4, 2015 at Venue One in Chicago.

Conversant’s office in Chicago is located at 101 North Wacker Drive and is home to over 500...

 
June 22, 2015

SANTA BARBARA, CA  (June 22, 2015), Conversant, the leader in personalized digital marketing, today announced that its work for the Federation for Internet Alerts (FIA), “Saving Real Lives in Real Time” made the Media Lions shortlist. 

Media Lions recognizes the creative use of media demonstrated by a thorough understanding of the target audience and their relationship with the brand, innovative implementation of the strategy across the selected channels and how the media solution maximized business results for a successful outcome. 

FIA leverages commercial online and mobile advertising...

 
May 27, 2015

SANTA BARBARA, CA (May 27, 2015), CJ Affiliate by Conversant (formerly Commission Junction) today announced that it has named Waleed Al-Atraqchi as President, effective May 26, 2015. Kerri Pollard will move into an advisory role, where she will continue to provide her valuable insight as a sixteen-year industry veteran.

“This is the optimal time for Waleed Al-Atraqchi to join as CJ Affiliate’s next President,” said CJ Affiliate President, Kerri Pollard. “Today’s marketers face constant change with more data and more technology than ever before. CJ Affiliate, backed by Conversant and Epsilon’s...

 
April 14, 2015

SANTA BARBARA, CA (April 13, 2015), CJ Affiliate, the leader in affiliate marketing solutions, today announced that it has appointed Lisa Riolo as Executive Vice-President of Customer Experience. In this role, Ms. Riolo will lead the company's strategy for product innovation, automation, messaging and training as it relates to the CJ technology platform, including publisher development.

"I am extremely excited that Lisa is returning to our team," said Kerri Pollard, President of CJ Affiliate. " Not only is Lisa well-known in the affiliate industry, but very much respected.  Her experience and...

 
January 23, 2015

New programmatic offering enhances reach, brand safety and efficiency for clients

WESTLAKE VILLAGE, Calif. (January 22, 2015) – Conversant, the leader in personalized digital marketing, today announced the launch of a private exchange for brand and agency clients that buy direct. The new private exchange offers a premium tier of quality inventory, within a controlled and brand protected programmatic media buying environment.  The Conversant Private Exchange leverages the company’s 6,000+ direct publisher relationships and encompasses more than 17,000 properties, offering unique and...

 
January 21, 2015

Annual awards show by client Newegg recognizes partnerships that drive outstanding value for their business.

SANTA BARBARA, CA (January 20, 2015) CJ Affiliate, the leader in affiliate marketing solutions, has been recognized by its client, Newegg, with a 2015 Eggie Award for Best Marketing Platform. The Eggies are Newegg’s annual award show at the International CES Show recognizing outstanding contributions made by its vendors and customers each year.  The recognition acknowledges CJ’s success at driving both strong sales volume and great efficiency. Newegg is a leading tech-focused...

 
December 10, 2014

 

DALLAS, Dec. 10, 2014 /PRNewswire/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, announced today that it has completed the acquisition of Conversant, Inc. ("Conversant") pursuant to the terms of the previously announced Agreement and Plan of Merger, dated as of September 11, 2014 (the "Merger Agreement"), by and among Alliance Data, Conversant and Amber Sub LLC, a Delaware limited liability company and a wholly-owned subsidiary of Alliance Data ("Merger Sub"). On December 10, 2014, Conversant merged with and into...

 
November 7, 2014

 

WESTLAKE VILLAGE, Calif. --(BUSINESS WIRE)-- Conversant, Inc. (NASDAQ: CNVR) today reported financial results for the third quarter ended September 30, 2014 .

"Our most significant milestone of the third quarter was entering into a definitive agreement to be acquired by Alliance Data Systems , which creates significant value for our shareholders while offering great potential for our clients and employees," said John Giuliani , president and CEO of Conversant. "Enthusiastic industry response to our announcement further validates the attractive growth opportunities to be enabled by the...

 
October 2, 2014

 

A new standard for video solutions made possible by the integration of SET Media with Conversant gives digital video buyers radically improved targeting options and campaign transparency along with effective filters that ensure brand safety and viewability.

SAN FRANCISCO --(BUSINESS WIRE)-- Conversant (NASDAQ:CNVR) and its premium video media solutions group, SET Media, today announced a major new standard for services that help brand advertisers deliver more effective video campaigns. The improvements reflect the integration of SET Media's video content recognition and contextual targeting...

 
September 30, 2014

 

WESTLAKE VILLAGE, Calif. --(BUSINESS WIRE)-- Conversant, Inc. (NASDAQ:CNVR), the leader in personalized digital marketing, today announced that it has appointed Jim Rund as chief revenue officer for its media business. In this role, Mr. Rund will lead the company's strategy for long-term profitable revenue generation across Conversant's digital media business, and will drive a unified go-to-market structure for the organization.

"I am delighted that Jim is joining our team," said John Giuliani , CEO of Conversant. "He brings a wealth of insight and experience into the needs of major brands and...

 
September 23, 2014

Annual awards recognize top affiliate marketing advertiser, publisher

and partner candidates

SANTA BARBARA, Calif. --(BUSINESS WIRE)--

CJ

Affiliate by Conversant today announced the winners of the annual

CJYou Awards, which were presented Wednesday, Sept. 10, 2014 at the CJ

University (CJU) conference. The awards honor the top advertisers

and publishers who have achieved impressive growth and great success

with their affiliate marketing programs in the last 12 months.

The 2014 CJYou Award Winners were:

--New Publisher of the Year: Compare Cards

--Advertiser of the Year: The Home...

 
September 11, 2014

Alliance Data to Acquire Ad Tech Leader Conversant For Approximately $2.3 Billion

EXPANDS DATA-DRIVEN MARKETING FOOTPRINT IN DIGITAL EXPECTED TO BE IMMEDIATELY ACCRETIVE TO EARNINGS ($0.50 CORE EPS IN YEAR 1, $0.75 IN YEAR 2)

DALLAS and WESTLAKE VILLAGE, Calif. , Sept. 11, 2014 /PRNewswire/ --  Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, and Conversant, Inc. (NASDAQ: CNVR), a leading digital marketing company, today announced the execution of a definitive agreement whereby Alliance Data will purchase Conversant....

 
September 11, 2014

Alliance Data Schedules Conference Call to Discuss Acquisition of Ad Tech Leader Conversant at 5:30 p.m. EDT Today

 

DALLAS and WESTLAKE VILLAGE, Calif. , Sept. 11, 2014 /PRNewswire/ --  Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, and Conversant, Inc. (NASDAQ: CNVR), a leading digital marketing company, will host a conference call today at 5:30 p.m. EDT . Hosting the call will be Ed Heffernan , president and chief executive officer, and Charles Horn , chief financial officer, of Alliance Data ; Bryan Kennedy , chief...

 
September 10, 2014

New Product Offers Unrivaled Visibility into Performance of Affiliate

Marketing Channel

SANTA BARBARA, Calif. --(BUSINESS WIRE)--

CJ Affiliate by Conversant today announced its new Affiliate Customer

Insights product, a data-driven solution that provides a new level of

visibility into the performance of the affiliate marketing channel at

both the customer and publisher levels. With Affiliate Customer

Insights, marketers can compare affiliate to all other offline and

online marketing efforts to adjust their marketing spend based on

performance of their campaigns. The launch of...

 
September 9, 2014

Annual awards recognize top affiliate marketing advertiser, publisher

and partner candidates

SANTA BARBARA, Calif. --(BUSINESS WIRE)--

CJ

Affiliate by Conversant today announced the finalists for the annual

CJYou Awards, to be presented Wednesday, September 10, 2014 at the CJ

University (CJU) conference. The awards honor the top advertisers

and publishers who have achieved impressive growth and great success

with their affiliate marketing programs in the last 12 months.

"CJU 2014 is all about the Power of Personal, and we have seen our

affiliate partners embrace this with gusto...

 
September 7, 2014

Six Industry Heavyweights Unite to Create Conversant

LONDON --(BUSINESS WIRE)--

ValueClick Europe , the leader in personalised digital marketing, today

announces that it is rebranding its businesses to Conversant

Europe and launching powerful new CRM and video solutions in the

region.

Under the new brand the company will roll out Europe's first integrated

marketing personalisation platform, which will help brands connect with

people as individuals at major scale, cross-device and in real-time.

Conversant unites six digital marketing leaders launched or acquired by

ValueClick since...

 
September 2, 2014

Marketing professionals agree on the importance of personalization

but struggle with implementation

WESTLAKE VILLAGE, Calif. --(BUSINESS WIRE)--

Conversant today announced the results of a commissioned study conducted

by Forrester Consulting on behalf of Conversant focused on personalized

marketing. The study, entitled "The Personalization Imperative," found

that marketers and insights leaders have great belief in the power and

benefits of personalized marketing but need additional outside help to

overcome internal challenges as they work to deliver on their visions.

Forrester...