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How Many Pennies Equal a Dollar?
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Let's explore the challenges of attribution, the importance of data accuracy and the role of today’s modern marketer—the CMO.
Here's why you should consider identity—and not data alone—as the true currency of marketing and how to build the case for identity management.
Measuring ads by click-through rate can only tell you so much. Here's how you can measure beyond the click.
Several major brands have approached us recently with this question: “What can I do to encourage my consumers to visit and buy at a specific store?"
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