The Conversant One-to-One Relationship Engine (Core) was awarded “Best Industry Innovation” at the 2017 iMedia ASPY Awards. Now in their 14th year, the ASPY Awards recognize the industry’s best marketing technology that contributes to the innovation and growth of the entire industry. Selected based on votes from the agency community, Core was recognized as the most innovative product supporting advertising this year.
Core is Conversant’s massive, continually learning engine that builds on the industry’s largest set of consumer data. Through Core, pseudonymized first-party data is combined with third-party data and over 80 billion daily online interactions to develop a unique, privacy-protected CoreID for each consumer. Core intelligently aligns this data, measures it and makes decisions using it – driving meaningful and personalized customer relationships for Conversant’s brand clients.
The ASPY Award winners were announced in October at the iMedia Agency Summit in New Orleans. See the full list of winners here: http://aspyawards.com/2017-imedia-aspy-award-winners/