The Pursuit of High Ad Quality

Aug 23, 2018 10:49:17 AM /
Ad Quality / Ad Fraud

Ad quality as a concept and in practice—ensuring that all ads adhere to brand safety, viewability and fraud prevention—is a natural part of digital media buying. CMOs expect a few things: to have real people see their ... Read More

How Brands Can Steer Clear of Unsafe Sites

Feb 4, 2016 10:31:13 AM /
Ad Quality

To achieve the highest level of Ad Quality, marketers have to crush all the obstacles in their way. As we’ve discussed already, the first big steps are solving for viewability—and then ensuring that those views are from ... Read More

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