content-type-e-book

How brands can steer clear of unsafe sites

Feb 4, 2016 10:31:13 AM

To achieve the highest level of Ad Quality, marketers have to crush all the obstacles in their way. As we’ve discussed already, the first big steps are solving for viewability—and then ensuring that those views are from ... Read More

Yes, true 1:1 marketing really is possible

Dec 3, 2015 6:43:32 AM

The word “personalization” has come to define anything even remotely targeted or customized. Marketers want to reach consumers at the person level, minimizing the irrelevance and redundancy of their messages—but when ... Read More

How to avoid the biggest accuracy mistakes

Nov 2, 2015 11:40:34 AM

In previous blog posts, we’ve dug into some of the subtopics of our latest guide, The 5 Keys to Connecting with Real People. We shared how a comprehensive solution (as opposed to a fragmented one) can greatly increase ... Read More

Overcoming the biggest recognition challenges

Oct 26, 2015 10:15:36 PM

When marketers try to connect with real people, they often run into a number of challenges with recognizing consumers. Here are some of those challenges, and the ways that we’ve learned to solve them. Read More

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