content-type-news-article

How we help protect you from ad fraud

Mar 3, 2017 9:20:20 AM

In December, an ad-fraud-prevention company discovered cybercriminals siphoning up to $5 million per day from US media companies. This operation, dubbed “Methbot,” is the single most profitable bot operation to date. Read More

Ad fraud drives more click fiction

Jan 15, 2016 8:12:29 AM

It’s been few weeks since my last blog, Clicks, The False Positive. And since then, more musings have surfaced in the media about the fiction associated with the click. My favorite was a recent article in Business ... Read More

Demand even more than 100% viewability

Dec 15, 2015 11:53:50 AM

If our industry had a buzzword bingo card, “viewability” would be on it. It dominates our daily conversations, overshadowing other important factors that are required to ensure true ad quality. Read More

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