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Considerations for your customer-first and CDP initiatives
August 15, 2019
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Financial brands: Knowing your customers is the first step to grow your business
August 13, 2019
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Why grocers need identity management for multicultural shoppers
August 08, 2019
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How to get your best diners to visit one more time
August 06, 2019
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Machine learning in marketing: A practical overview
July 25, 2019
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How to measure the real impact of your tourism marketing
July 18, 2019
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From Gen Z to Silents—How to engage all consumers this holiday season
July 11, 2019
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New financial customers are 3X more likely to leave—here’s how to keep them
July 09, 2019
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Q&A: What every marketer needs to know to drive tune-in
July 02, 2019
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4 ways integrating online and offline data improves attribution
June 20, 2019
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How to find and attract the best customers in a competitive financial market
June 13, 2019
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CRMC 2019 recap: Personalization and data take center stage
June 07, 2019
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Solving identity, matching and reach: The 5 biggest identity challenges
June 04, 2019
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5 ways restaurants can boost sales with data-driven marketing
May 23, 2019
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Identity 101: Building a persistent profile
May 21, 2019
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How can grocers use customer data to boost business?
May 17, 2019
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Have an iffy email list? It may still be actionable
May 09, 2019
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Identity 101: Why vendors never talk about accuracy
May 07, 2019
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Krystal CMO Dominic Losacco on restaurants’ digital transformation
May 02, 2019
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The evolution of measurement, part II: The value of online and offline
April 30, 2019
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Identity 101: Best practices for reaching your customers online
April 25, 2019
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Why your tourism board needs a new approach to media
April 23, 2019
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Digital Travel Summit: Data and personalization take center stage
April 18, 2019
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Coming attractions: A better digital marketing approach for your movie theater
April 16, 2019
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CBA Live recap: Serving consumers with tech and transparency
April 11, 2019
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Identity 101: The basics of recognizing people online
April 09, 2019
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Financial marketing: Using adaptable digital solutions for acquisition
April 04, 2019
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The grocer’s dilemma: Competing with Amazon, Walmart and others
April 02, 2019
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The evolution of measurement: How ad waste brought us to ROMI
March 28, 2019
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Shoptalk recap: Is 2019 finally the year of personalization?
March 12, 2019
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Q&A: The rideshare effect
March 07, 2019
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Age matters: How retailers can adapt across all generations
March 01, 2019
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With campaign optimization, real-time decisioning is key
February 21, 2019
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Financial marketing: How to make interactions more relevant to each individual
February 14, 2019
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Aligning travel intent data to your larger marketing strategy
February 07, 2019
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Restaurant marketers’ gaps and opportunities
January 31, 2019
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Survival strategies for grocery retailers in the age of the consumer
January 24, 2019
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3 tips for smarter travel upselling
January 17, 2019
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Get people to the theater: 4 takeaways for movie marketers to sell more tickets
January 03, 2019
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When it comes to cookies, don't settle for crumbs of customer and prospect data
December 28, 2018
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Most technology for marketing has a big gap: Prospects
December 10, 2018
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50 first dates: Digital marketing shouldn't be this bad
November 27, 2018
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Leadership advice for women in tech
October 09, 2018
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CPG marketers: Focus on data to boost engagement and sales
October 04, 2018
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Is it time to re-evaluate the DMP? Key questions to ask DMP vendors
September 27, 2018
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The pursuit of high ad quality
August 23, 2018
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School is always in session for brick-and-mortar retailers
August 10, 2018
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What the GDPR means for travel and hospitality marketers
July 13, 2018
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Tourism boards move beyond traditional forms of measurement
June 27, 2018
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GDPR, Epsilon and Conversant: Data protection efforts will remain at the forefront
May 14, 2018
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The costly drive down the ad tech “road of regret”
April 25, 2018
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The consent tool: Gain GDPR and ePD compliant consent for digital advertising
March 28, 2018
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You need a complete view of customers
March 15, 2018
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The battle against ad fraud: It’s all about performance
March 13, 2018
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Conversant’s approach to the General Data Protection Regulation (GDPR)
March 05, 2018
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Unleashing digital video’s potential for one-to-one marketing
February 01, 2018
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How personalization will evolve in 2018
January 29, 2018
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Four focus areas for travel marketers to unlock the mobile opportunity
January 11, 2018
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2018 trends: Box office breakthrough
January 02, 2018
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Your marketing's identity crisis
December 06, 2017
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Considering DIY CRM? Beware the job hopper
November 27, 2017
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The 4 areas of personalization – How data and technology can personalize the customer experience
November 27, 2017
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How do you use tech to win customers?
November 09, 2017
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Conversant wins Best Industry Innovation at the 2017 ASPY Awards
October 26, 2017
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Flying blind: The struggle for people-based digital identity resolution
October 20, 2017
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Grasshopper wins “Best Creative Innovation” at the DMA Innovation Awards
October 16, 2017
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CRM builders beware: Don’t fall into the DIY trap
June 14, 2017
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Achieve unparalleled ad quality
June 01, 2017
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Digital marketers, know thyself
March 29, 2017
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How Cracker Barrel engaged cross-generational audiences online
March 08, 2017
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How Staples made more happen with digital marketing
March 07, 2017
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How we help protect you from ad fraud
March 03, 2017
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If a video plays and nobody sees it, does it still make an impact?
February 27, 2017
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Deliver perfectly targeted, personalized video ads in milliseconds, every time.
February 16, 2017
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Honoring data privacy day
January 30, 2017
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Conversant launches header bidding
November 30, 2016
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Conversant and FIA win Best In Technology at the Shorty Social Good Awards
November 21, 2016
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Kepler shines at DMA Innovation Awards
October 13, 2016
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Think you know your customers? Odds are, you don’t.
September 29, 2016
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How transparency can help solve ad quality
August 11, 2016
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What could be more important than a new customer?
July 27, 2016
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Conversant & Epsilon Care
July 11, 2016
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How Crate&kids reached 94% of its customers online
June 14, 2016
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Success is better when you can actually see it
June 09, 2016
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FIA and Conversant shortlisted at Cannes for the Global Alert Hub
June 07, 2016
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Conversant Private Exchange adds yield management functionality
May 23, 2016
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Deliver ads they'll be glad they didn't block
May 19, 2016
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Bots don't buy stuff. Don't waste money on them.
May 18, 2016
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6 things marketers should know about every consumer
May 06, 2016
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How to capitalize on mother's day budgets
April 29, 2016
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Two in a row - FIA wins a Webby People’s Voice Award
April 28, 2016
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All devices and cookies matter. But can you match them to real people?
April 21, 2016
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How brands can steer clear of unsafe sites
February 04, 2016
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Solving for ad fraud: There's a way to beat the bots
January 28, 2016
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Marketers need a viewability confidence boost. Here's how to get it.
January 21, 2016
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Ad fraud drives more click fiction
January 15, 2016
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A final look back at 2015
January 08, 2016
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Yes, true 1:1 marketing really is possible
December 03, 2015
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Measuring display performance: Clicks, the false positive
November 12, 2015
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How to avoid the biggest accuracy mistakes
November 02, 2015
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Overcoming the biggest recognition challenges
October 27, 2015
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How to increase your actionable audience by 8 times
October 20, 2015
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Are you in the driver's seat of your data?
October 08, 2015
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The sad truth about most ads — and what to do about it
August 06, 2015
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Conversant & Epsilon care about Chicago
July 14, 2015
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Chicago office takes home win at inaugural Chicago Creative Space Awards
July 09, 2015
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A Webby for a cause
May 18, 2015
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Staying top of mind with on-the-go consumers, part 2
April 02, 2015
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Staying top of mind with on-the-go consumers, part 1
March 25, 2015
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How Conversant and FIA make every second count
March 04, 2015
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Personalization and segmentation
January 23, 2015
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Understanding personalization
January 22, 2015
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