topic-ad-quality

The pursuit of high ad quality

Aug 23, 2018 10:49:17 AM

Ad quality as a concept and in practice—ensuring that all ads adhere to brand safety, viewability and fraud prevention—is a natural part of digital media buying. CMOs expect a few things: to have real people see their ... Read More

How we help protect you from ad fraud

Mar 3, 2017 9:20:20 AM

In December, an ad-fraud-prevention company discovered cybercriminals siphoning up to $5 million per day from US media companies. This operation, dubbed “Methbot,” is the single most profitable bot operation to date. Read More

How brands can steer clear of unsafe sites

Feb 4, 2016 10:31:13 AM

To achieve the highest level of Ad Quality, marketers have to crush all the obstacles in their way. As we’ve discussed already, the first big steps are solving for viewability—and then ensuring that those views are from ... Read More

Ad fraud drives more click fiction

Jan 15, 2016 8:12:29 AM

It’s been few weeks since my last blog, Clicks, The False Positive. And since then, more musings have surfaced in the media about the fiction associated with the click. My favorite was a recent article in Business ... Read More

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