How personalization will evolve in 2018

Jan 29, 2018 11:00:19 AM

The new year is a time of reflection and planning for the year ahead. With 2018 underway, staying at the forefront of the rapidly evolving digital marketing landscape is top of mind for marketers. One topic that ... Read More

Staying top of mind with on-the-go consumers, part 2

Apr 2, 2015 9:03:09 AM

Building on Part 1 of this post, increases in the adoption of mobile devices among consumers and the the amount of connected time being spent on mobile devices have revealed telling patterns regarding consumer shopping ... Read More

Staying top of mind with on-the-go consumers, part 1

Mar 25, 2015 12:30:57 PM

Effective cross-device advertising is on the minds of digital marketers everywhere as the use of mobile devices surges. Conversant recently commissioned two studies by Bovitz Research and found that cross-device is ... Read More

Personalization and segmentation

Jan 23, 2015 10:00:50 AM

In an increasingly dynamic digital environment, mass marketing approaches just don't cut it. Today’s empowered consumer needs – and expects – to be engaged with highly relevant messages. The more a message reflects an ... Read More

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