Marketing Blogs from Conversant

Blog

How to get it right with attribution

Let's explore the challenges of attribution, the importance of data accuracy and the role of today’s modern marketer—the CMO.

Why identity is the true currency of marketing

Here's why you should consider identity—and not data alone—as the true currency of marketing and how to build the case for identity management.

Measuring beyond the click

Measuring ads by click-through rate can only tell you so much. Here's how you can measure beyond the click.

How to drive customers to specific stores

Several major brands have approached us recently with this question: “What can I do to encourage my consumers to visit and buy at a specific store?"

Considerations for your customer-first and CDP initiatives

August 15, 2019

Financial brands: Knowing your customers is the first step to grow your business

August 13, 2019

Why grocers need identity management for multicultural shoppers

August 08, 2019

How to get your best diners to visit one more time

August 06, 2019

Machine learning in marketing: A practical overview

July 25, 2019

How to measure the real impact of your tourism marketing

July 18, 2019

From Gen Z to Silents—How to engage all consumers this holiday season

July 11, 2019

New financial customers are 3X more likely to leave—here’s how to keep them

July 09, 2019

Q&A: What every marketer needs to know to drive tune-in

July 02, 2019

4 ways integrating online and offline data improves attribution

June 20, 2019

How to find and attract the best customers in a competitive financial market

June 13, 2019

CRMC 2019 recap: Personalization and data take center stage

June 07, 2019

Solving identity, matching and reach: The 5 biggest identity challenges

June 04, 2019

5 ways restaurants can boost sales with data-driven marketing

May 23, 2019

Identity 101: Building a persistent profile

May 21, 2019

How can grocers use customer data to boost business?

May 17, 2019

Have an iffy email list? It may still be actionable

May 09, 2019

Identity 101: Why vendors never talk about accuracy

May 07, 2019

Krystal CMO Dominic Losacco on restaurants’ digital transformation

May 02, 2019

The evolution of measurement, part II: The value of online and offline

April 30, 2019

Identity 101: Best practices for reaching your customers online

April 25, 2019

Why your tourism board needs a new approach to media

April 23, 2019

Digital Travel Summit: Data and personalization take center stage

April 18, 2019

Coming attractions: A better digital marketing approach for your movie theater

April 16, 2019

CBA Live recap: Serving consumers with tech and transparency

April 11, 2019

Identity 101: The basics of recognizing people online

April 09, 2019

Financial marketing: Using adaptable digital solutions for acquisition

April 04, 2019

The grocer’s dilemma: Competing with Amazon, Walmart and others

April 02, 2019

The evolution of measurement: How ad waste brought us to ROMI

March 28, 2019

Shoptalk recap: Is 2019 finally the year of personalization?

March 12, 2019

Q&A: The rideshare effect

March 07, 2019

Age matters: How retailers can adapt across all generations

March 01, 2019

With campaign optimization, real-time decisioning is key

February 21, 2019

Financial marketing: How to make interactions more relevant to each individual

February 14, 2019

Aligning travel intent data to your larger marketing strategy

February 07, 2019

Restaurant marketers’ gaps and opportunities

January 31, 2019

Survival strategies for grocery retailers in the age of the consumer

January 24, 2019

3 tips for smarter travel upselling

January 17, 2019

Get people to the theater: 4 takeaways for movie marketers to sell more tickets

January 03, 2019

When it comes to cookies, don't settle for crumbs of customer and prospect data

December 28, 2018

Most technology for marketing has a big gap: Prospects

December 10, 2018

50 first dates: Digital marketing shouldn't be this bad

November 27, 2018

Leadership advice for women in tech

October 09, 2018

CPG marketers: Focus on data to boost engagement and sales

October 04, 2018

Is it time to re-evaluate the DMP? Key questions to ask DMP vendors

September 27, 2018

The pursuit of high ad quality

August 23, 2018

School is always in session for brick-and-mortar retailers

August 10, 2018

What the GDPR means for travel and hospitality marketers

July 13, 2018

Tourism boards move beyond traditional forms of measurement

June 27, 2018

GDPR, Epsilon and Conversant: Data protection efforts will remain at the forefront

May 14, 2018

The costly drive down the ad tech “road of regret”

April 25, 2018

The consent tool: Gain GDPR and ePD compliant consent for digital advertising

March 28, 2018

You need a complete view of customers

March 15, 2018

The battle against ad fraud: It’s all about performance

March 13, 2018

Conversant’s approach to the General Data Protection Regulation (GDPR)

March 05, 2018

Unleashing digital video’s potential for one-to-one marketing

February 01, 2018

How personalization will evolve in 2018

January 29, 2018

Four focus areas for travel marketers to unlock the mobile opportunity

January 11, 2018

2018 trends: Box office breakthrough

January 02, 2018

Your marketing's identity crisis

December 06, 2017

Considering DIY CRM? Beware the job hopper

November 27, 2017

The 4 areas of personalization – How data and technology can personalize the customer experience

November 27, 2017

How do you use tech to win customers?

November 09, 2017

Conversant wins Best Industry Innovation at the 2017 ASPY Awards

October 26, 2017

Flying blind: The struggle for people-based digital identity resolution

October 20, 2017

Grasshopper wins “Best Creative Innovation” at the DMA Innovation Awards

October 16, 2017

CRM builders beware: Don’t fall into the DIY trap

June 14, 2017

Achieve unparalleled ad quality

June 01, 2017

Digital marketers, know thyself

March 29, 2017

How Cracker Barrel engaged cross-generational audiences online

March 08, 2017

How Staples made more happen with digital marketing

March 07, 2017

How we help protect you from ad fraud

March 03, 2017

If a video plays and nobody sees it, does it still make an impact?

February 27, 2017

Deliver perfectly targeted, personalized video ads in milliseconds, every time.

February 16, 2017

Honoring data privacy day

January 30, 2017

Conversant launches header bidding

November 30, 2016

Conversant and FIA win Best In Technology at the Shorty Social Good Awards

November 21, 2016

Kepler shines at DMA Innovation Awards

October 13, 2016

Think you know your customers? Odds are, you don’t.

September 29, 2016

How transparency can help solve ad quality

August 11, 2016

What could be more important than a new customer?

July 27, 2016

Conversant & Epsilon Care

July 11, 2016

How Crate&kids reached 94% of its customers online

June 14, 2016

Success is better when you can actually see it

June 09, 2016

FIA and Conversant shortlisted at Cannes for the Global Alert Hub

June 07, 2016

Conversant Private Exchange adds yield management functionality

May 23, 2016

Deliver ads they'll be glad they didn't block

May 19, 2016

Bots don't buy stuff. Don't waste money on them.

May 18, 2016

6 things marketers should know about every consumer

May 06, 2016

How to capitalize on mother's day budgets

April 29, 2016

Two in a row - FIA wins a Webby People’s Voice Award

April 28, 2016

All devices and cookies matter. But can you match them to real people?

April 21, 2016

How brands can steer clear of unsafe sites

February 04, 2016

Solving for ad fraud: There's a way to beat the bots

January 28, 2016

Marketers need a viewability confidence boost. Here's how to get it.

January 21, 2016

Ad fraud drives more click fiction

January 15, 2016

A final look back at 2015

January 08, 2016

Yes, true 1:1 marketing really is possible

December 03, 2015

Measuring display performance: Clicks, the false positive

November 12, 2015

How to avoid the biggest accuracy mistakes

November 02, 2015

Overcoming the biggest recognition challenges

October 27, 2015

How to increase your actionable audience by 8 times

October 20, 2015

Are you in the driver's seat of your data?

October 08, 2015

The sad truth about most ads — and what to do about it

August 06, 2015

Conversant & Epsilon care about Chicago

July 14, 2015

Chicago office takes home win at inaugural Chicago Creative Space Awards

July 09, 2015

A Webby for a cause

May 18, 2015

Staying top of mind with on-the-go consumers, part 2

April 02, 2015

Staying top of mind with on-the-go consumers, part 1

March 25, 2015

How Conversant and FIA make every second count

March 04, 2015

Personalization and segmentation

January 23, 2015

Understanding personalization

January 22, 2015

Subscribe

THANK YOU

Blog

How to get it right with attribution

Blog

Why identity is the true currency of marketing

Blog

Measuring beyond the click

Blog

How to drive customers to specific stores

Blog

Considerations for your customer-first and CDP initiatives

August 15, 2019

Blog

Financial brands: Knowing your customers is the first step to grow your business

August 13, 2019

Blog

Why grocers need identity management for multicultural shoppers

August 08, 2019

Blog

How to get your best diners to visit one more time

August 06, 2019

Blog

Machine learning in marketing: A practical overview

July 25, 2019

Blog

How to measure the real impact of your tourism marketing

July 18, 2019

Blog

From Gen Z to Silents—How to engage all consumers this holiday season

July 11, 2019

Blog

New financial customers are 3X more likely to leave—here’s how to keep them

July 09, 2019

Blog

Q&A: What every marketer needs to know to drive tune-in

July 02, 2019

Blog

4 ways integrating online and offline data improves attribution

June 20, 2019

Blog

How to find and attract the best customers in a competitive financial market

June 13, 2019

Blog

CRMC 2019 recap: Personalization and data take center stage

June 07, 2019

Blog

Solving identity, matching and reach: The 5 biggest identity challenges

June 04, 2019

Blog

5 ways restaurants can boost sales with data-driven marketing

May 23, 2019

Blog

Identity 101: Building a persistent profile

May 21, 2019

Blog

How can grocers use customer data to boost business?

May 17, 2019

Blog

Have an iffy email list? It may still be actionable

May 09, 2019

Blog

Identity 101: Why vendors never talk about accuracy

May 07, 2019

Blog

Krystal CMO Dominic Losacco on restaurants’ digital transformation

May 02, 2019

Blog

The evolution of measurement, part II: The value of online and offline

April 30, 2019

Blog

Identity 101: Best practices for reaching your customers online

April 25, 2019

Blog

Why your tourism board needs a new approach to media

April 23, 2019

Blog

Digital Travel Summit: Data and personalization take center stage

April 18, 2019

Blog