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Marketing Blog

Blog

How to drive customers to specific...

Over the last year, several major brands have approached us with...

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Blog

Q&A: The rideshare effect

Daniel Allen explains the potential market impact of our...

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Blog

3 tips for smarter travel upselling

Make your upselling strategies work smarter, not harder.   ...

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Blog

Get people to the theater: 4 takeaways...

The summer of 2017 was the worst movie season in ten years, but...

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Blog
Digital Travel Summit: Data and personalization take center stage
April 18, 2019
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Blog
Coming attractions: A better digital marketing approach for your movie theater
April 16, 2019
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Blog
CBA Live recap: Serving consumers with tech and transparency
April 11, 2019
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Blog
Identity 101: The basics of recognizing people online
April 09, 2019
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Blog
Financial marketing: Using adaptable digital solutions for acquisition
April 04, 2019
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Blog
The grocer’s dilemma: Competing with Amazon, Walmart and others
April 02, 2019
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Blog
The evolution of measurement: How ad waste brought us to ROMI
March 28, 2019
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Blog
Shoptalk recap: Is 2019 finally the year of personalization?
March 12, 2019
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Blog
Age matters: How retailers can adapt across all generations
March 01, 2019
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Blog
With campaign optimization, real-time decisioning is key
February 21, 2019
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Blog
Financial marketing: How to make interactions more relevant to each individual
February 14, 2019
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Blog
Aligning travel intent data to your larger marketing strategy
February 07, 2019
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Blog
Restaurant marketers’ gaps and opportunities
January 31, 2019
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Blog
Survival strategies for grocery retailers in the age of the consumer
January 24, 2019
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Blog
When it comes to cookies, don't settle for crumbs of customer and prospect data
December 28, 2018
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Blog
Most technology for marketing has a big gap: Prospects
December 10, 2018
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Blog
50 first dates: Digital marketing shouldn't be this bad
November 27, 2018
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Blog
Leadership advice for women in tech
October 09, 2018
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CPG marketers: Focus on data to boost engagement and sales
October 04, 2018
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Blog
Is it time to re-evaluate the DMP? Key questions to ask DMP vendors
September 27, 2018
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Blog
The pursuit of high ad quality
August 23, 2018
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Blog
School is always in session for brick-and-mortar retailers
August 10, 2018
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Blog
What the GDPR means for travel and hospitality marketers
July 13, 2018
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Blog
Tourism boards move beyond traditional forms of measurement
June 27, 2018
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Blog
GDPR, Epsilon and Conversant: Data protection efforts will remain at the forefront
May 14, 2018
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Blog
The costly drive down the ad tech “road of regret”
April 25, 2018
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Blog
The consent tool: Gain GDPR and ePD compliant consent for digital advertising
March 28, 2018
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Blog
You need a complete view of customers
March 15, 2018
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Blog
The battle against ad fraud: It’s all about performance
March 13, 2018
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Blog
Conversant’s approach to the General Data Protection Regulation (GDPR)
March 05, 2018
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Blog
Unleashing digital video’s potential for one-to-one marketing
February 01, 2018
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Blog
How personalization will evolve in 2018
January 29, 2018
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Blog
Four focus areas for travel marketers to unlock the mobile opportunity
January 11, 2018
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Blog
2018 trends: Box office breakthrough
January 02, 2018
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Blog
Your marketing's identity crisis
December 06, 2017
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Blog
Considering DIY CRM? Beware the job hopper
November 27, 2017
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Blog
The 4 areas of personalization – How data and technology can personalize the customer experience
November 27, 2017
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Blog
How do you use tech to win customers?
November 09, 2017
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Blog
Conversant wins Best Industry Innovation at the 2017 ASPY Awards
October 26, 2017
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Blog
Flying blind: The struggle for people-based digital identity resolution
October 20, 2017
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Blog
Grasshopper wins “Best Creative Innovation” at the DMA Innovation Awards
October 16, 2017
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Blog
CRM builders beware: Don’t fall into the DIY trap
June 14, 2017
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Blog
Achieve unparalleled ad quality
June 01, 2017
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Blog
Digital marketers, know thyself
March 29, 2017
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Blog
How Cracker Barrel engaged cross-generational audiences online
March 08, 2017
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Blog
How Staples made more happen with digital marketing
March 07, 2017
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Blog
How we help protect you from ad fraud
March 03, 2017
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Blog
If a video plays and nobody sees it, does it still make an impact?
February 27, 2017
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Blog
Deliver perfectly targeted, personalized video ads in milliseconds, every time.
February 16, 2017
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Blog
Honoring data privacy day
January 30, 2017
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Blog
Conversant launches header bidding
November 30, 2016
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Blog
Conversant and FIA win Best In Technology at the Shorty Social Good Awards
November 21, 2016
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Blog
Kepler shines at DMA Innovation Awards
October 13, 2016
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Blog
Think you know your customers? Odds are, you don’t.
September 29, 2016
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Blog
How transparency can help solve ad quality
August 11, 2016
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Blog
What could be more important than a new customer?
July 27, 2016
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Blog
Conversant & Epsilon Care
July 11, 2016
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Blog
How the Land of Nod reached 94% of its customers online
June 14, 2016
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Blog
Success is better when you can actually see it
June 09, 2016
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Blog
FIA and Conversant shortlisted at Cannes for the Global Alert Hub
June 07, 2016
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Blog
Conversant Private Exchange adds yield management functionality
May 23, 2016
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Blog
Deliver ads they'll be glad they didn't block
May 19, 2016
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Blog
Bots don't buy stuff. Don't waste money on them.
May 18, 2016
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Blog
6 things marketers should know about every consumer
May 06, 2016
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Blog
How to capitalize on mother's day budgets
April 29, 2016
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Blog
Two in a row - FIA wins a Webby People’s Voice Award
April 28, 2016
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Blog
All devices and cookies matter. But can you match them to real people?
April 21, 2016
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Blog
How brands can steer clear of unsafe sites
February 04, 2016
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Blog
Solving for ad fraud: There's a way to beat the bots
January 28, 2016
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Blog
Marketers need a viewability confidence boost. Here's how to get it.
January 21, 2016
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Blog
Ad fraud drives more click fiction
January 15, 2016
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Blog
A final look back at 2015
January 08, 2016
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Blog
Yes, true 1:1 marketing really is possible
December 03, 2015
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Blog
Measuring display performance: Clicks, the false positive
November 12, 2015
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Blog
How to avoid the biggest accuracy mistakes
November 02, 2015
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Blog
Overcoming the biggest recognition challenges
October 27, 2015
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Blog
How to increase your actionable audience by 8 times
October 20, 2015
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Blog
Are you in the driver's seat of your data?
October 08, 2015
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Blog
The sad truth about most ads — and what to do about it
August 06, 2015
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Blog
Conversant & Epsilon care about Chicago
July 14, 2015
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Blog
Chicago office takes home win at inaugural Chicago Creative Space Awards
July 09, 2015
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Blog
A Webby for a cause
May 18, 2015
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Blog
Staying top of mind with on-the-go consumers, part 2
April 02, 2015
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Blog
Staying top of mind with on-the-go consumers, part 1
March 25, 2015
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Blog
How Conversant and FIA make every second count
March 04, 2015
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Blog
Personalization and segmentation
January 23, 2015
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Blog
Understanding personalization
January 22, 2015
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