Case Study Cabelas-logo

Converting Millions of Outdoor Enthusiasts, One By One

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29%

INCREASE IN INCREMENTAL
REVENUE DURING HOLIDAY

80%

completion rate on
interactive pre-roll

2X

higher engagement
than standard pre-roll


Cabela’s partnership with Conversant drove a 29% increase
in year-over-year incremental revenue.


The Challenge

Cabela’s customers love the outdoors. But just like everyone in the US, whether they’re in their homes or in the middle of the woods, they’re always connected.

For Cabela’s to stay close to their customers and grow their business, they needed to adapt their marketing approach to include targeted, personalized online ads.

How could they reach and have relevant online conversations with everyone in their target audience—from casual campers to hikers to anglers and hunters—without losing their core customers or wasting ad impressions?

Conversant didn’t have to guess at the right people to target.

Our Solution

Conversant didn’t have to guess who were the right people for Cabela’s to target.

Our consumer profiles—the most robust in the industry—are powered by years of online and offline data and are constantly updated through tracking over 1M cross-device interactions per second.

Armed with powerful profiles and rich data, plus our ability to deliver messages to the right consumers within milliseconds, Cabela’s reached millions of their customers and prospects. And since we target real people—not segments—each individual saw a message that was tailored to their specific needs and interests.

We’ve been bringing the right messages to Cabela’s
audience for nearly a decade.

The Results

Over the years, the conversations they have with customers grow and evolve. For instance, if a camping enthusiast gets into kayaking, we’re right there with them—deepening Cabela’s relevance and the customer’s loyalty over a lifetime.

For nearly 10 years, Cabela’s has trusted us to build and deliver their digital marketing, resulting in millions of personalized brand messages and incredible growth.

Among the numbers we’ve driven:

29%

INCREASE IN INCREMENTAL REVENUE DURING HOLIDAY

80%

COMPLETION RATE ON INTERACTIVE PRE-ROLL

2X

HIGHER ENGAGEMENT THAN STANDARD PRE-ROLL

ABOUT CABELA’S

ABOUT CABELA’S

Cabela’s is the leading specialty retailer and the world's largest direct marketer of hunting, fishing, camping and related outdoor merchandise. Since its founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through its established direct business and growing number of destination retail stores, Cabela’s offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service.