Putting low match rates to bed
Crate&kids, a high-end children’s furniture and décor retailer, had a hard time reaching and reengaging customers online. Conversant’s matching technology helped them reach those customers across every device, browser and mobile app, and we accurately recognized and matched an unprecedented 94% of those customers.
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94%
match rate
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89%
seen in past 90 days
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14
cookies + devices matched to each person
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Safari is no match for Conversant
At Conversant, reaching iOS and Safari customers isn’t an issue because we reach them with the same technology that we use to reach every device, browser and mobile app. Meanwhile, our proprietary matching technology builds a single view of every consumer, across their devices and over time, using cookies and transactional data (both online and off).
These technologies drive match rates that exceed the industry average. Instead of treating each cookie or device as a different person, we link multiple devices back to a unique individual so we can deliver relevant messages, eliminate wasted ad dollars and drive strong conversions.
Conversant is able to reach and reengage our customers with unprecedented accuracy, allowing us to target the most relevant messages at the right times in the purchase funnel.
Joe Orlando, Director of Marketing at Crate&kids
