A new company without a ton of unique site visitors wanted to nurture the visitors they did get—and get them to convert.
They also wanted re-engage current subscribers to stay top-of-mind. Due to the newness of the brand, they needed to accomplish all of this with efficient and effective spending.
Conversant cross-device remarketing consistently reaches site visitors across all their devices—mobile, tablet and desktop.
Other vendors’ remarketing products tend to bombard people with the same ads, because they only know them by their site cookies. Because Conversant understands complete individuals, we vary the media to build person-level conversations.
The company placed our cross-device remarketing tags on their site to see if each visitor made a purchase or merely browsed. With this data, we found the other devices they regularly used, then delivered cross-device ads with dynamic messaging. Prospective customers were offered a discount, while current customers saw relevant messages encouraging them to buy more meals.
And since we know how each consumer uses each of their (average 3.4) devices, we served messages only on the devices they were most likely to convert on.
–Sr. Director of Digital Marketing
Other remarketing vendors are content to measure just based on clicks and cookies. But Conversant measures real people’s activity through an individual-level, test-and-control methodology—something no one else in the marketplace can offer. This approach allows us to measure the true success of their program, studying the conversion rates of both groups to prove incremental return on ad spend.
And the results were definitive. In seven months, the program drove $3.1 million in messaged revenue, $1.1 million of which was incremental.
Cracker Barrel Old Country Store, Inc. provides a friendly home-away-from-home in its old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that’s surprisingly unique, genuinely fun and reminiscent of America’s country heritage…all at a fair price. Established in 1969 in Lebanon, Tenn., Cracker Barrel Old Country Store, Inc. and its affiliates operate 640 Cracker Barrel Old Country Store® company-owned locations in 43 states and own the fast casual restaurants Holler & Dash™. Nation’s Restaurant News’ 2016 Consumer Picks survey named Cracker Barrel Old Country Store® the Best Family-Dining Restaurant in America.