Guiding the way to better remarketing
Road Scholar, the nation’s largest adult educational travel organization, needed to drive higher enrollment with their on-the-go customers. Conversant partnered with them to recognize recent and lapsed customers and attract new people across devices, leading to more than 8% incremental conversions.
incremental return on ad spend (online & offline)
of conversions on different devices or offline
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Upgrading to a personalized approach
Working with ten years of customer data, Conversant expanded Road Scholar’s target audience beyond the typical recent visitors by also including historical site visitors, as well as recent and lapsed customers who had never visited the website.
We created unique, individualized messages that rendered accurately regardless of device, and then optimized delivery to maximize incremental sales. Road Scholar could see both online and offline results for themselves with the transparent measurement Conversant provided.
Conversant revamped our retargeting strategy so we could reach an audience we couldn’t find or reach before. With Conversant’s cross-device and cross-channel measurement, we have a comprehensive view into our performance for the first time.Steve August, Associate VP of Marketing and Analytics at Road Scholar