5:1

INCREMENTAL RETURN ON AD SPEND

33%

LOWER COST PER ACQUISITION THAN GOAL

20%

INCREASE IN MESSAGED SITE TRAFFIC


The online-only brand Swanson Health wanted to build stronger relationships with their existing customers and make meaningful connections with new ones. Conversant helped them achieve powerful results. 


The Challenge

Swanson Health, a leading wellness eTailer for nearly five decades, wanted to improve their customer relationships, drive site engagement and raise brand awareness. And with roots in science-backed products for their customers, they wanted their marketing solution to be smart and data-driven, too. To succeed in an increasingly competitive online space dominated by industry giants, they needed to:

  • Accurately identify their customers, site visitors and ideal prospects.
  • Reach them across their channels and devices.
  • Customize all messaging to make it relevant to each person’s needs and interests.

It was time to partner with an industry leader that could help them connect with consumers like never before.

OUR SOLUTION

Using our deep understanding of 200+ million real people, Conversant helped Swanson accurately identify and reach their customers across all devices.

Consumer profiles spanning 7,000+ attributes revealed the differences between each wellness consumer, including their real-time personal preferences. This allowed Swanson to deliver smart conversations about relevant products throughout the customer journey.

By modeling lookalike audiences based on their best customer profiles, Swanson focused exclusively on the right online health shoppers while suppressing those who preferred brick and mortar. And through continuous analysis and industry-leading machine learning, Swanson keeps getting more efficient and effective at knowing when to message, what to say and when to hold back.

“Conversant’s knowledge of consumers and ability to reach them with personalized messages across all their devices enables us to expand our customer base to include the next generation of wellness-focused consumers.

–Corey Bergstrom, Chief Marketing & Merchandising Officer at Swanson Health

THE RESULTS

By keeping consumers at the center, not just pushing products and solutions based on the channel, Swanson can now create personalized experiences that can’t be matched by the eTailer giants.

With their new data-driven solution, Swanson delivered more than 20 million unique conversations. And with industry-leading cross-device matching, they’ll stay connected with more customers than ever before, evolving with them over their lifetimes.

by the numbers

75%

CUSTOMER MATCH RATE (VS. INDUSTRY AVERAGE OF 42%)

12%

INCREASE IN MESSAGED REVENUE

20M+

UNIQUE CONVERSATIONS

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ABOUT SWANSON

Swanson Health started in 1969 in Fargo, ND with a mission to offer pure and potent health products at a great value. Nearly 50 years later, Swanson Health continues to innovate science-backed vitamins and supplements, delivering wellness solutions that help people worldwide live simply healthier together. Learn more at swanson.com.