Consumer Packaged Goods

      Develop smarter shopper connections that drive profitable outcomes View more digital
       

      What you'll achieve with our data and expertise:

      • Connect with millions of the right shoppers across devices and channels with unprecedented accuracy
      • Get a complete picture of each shopper based on their past purchases, online behavior, shopping preferences and more
      • Deliver personal, purposeful shopper-level messages that foster lifelong loyalty
      • Drive shoppers to specific retailers
      • Benefit from a stable solution that lets you manage your shopper interactions in a way never before possible

       

      Best-in-class identity

      200M+
      people to message
      7,000+
      profile attributes
      96%
      matching accuracy

      goals we'll help you reach

      Optimize every interaction with stable shopper identities

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      Know shoppers as individuals

      With insights into individual shoppers, you’ll know who your customers and prospects are and what they like. You’ll build a deep profile of each shopper based on what they buy, where and when they shop, if they shop online or in-store, what brands they prefer and more. You’ll then use that data to create ongoing, meaningful conversations that keep them buying from your brand for years.

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      Find and retain shoppers with powerful data

      Combine your first-party shopper data with third-party data and our unrivaled consumer insights to create connections that deliver exceptional business outcomes. We’ll help you retain and grow relationships with your best shoppers, acquire new shoppers with similar profiles, and even message your competitors’ buyers to gain a competitive edge.

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      Personalize shopper-level messages

      Shoppers want a seamless, easy and consistent experience with your brand. They also want you to speak to them based on their preferences and how they’ve interacted with you before. We’ll help you connect with shoppers across their mobile, tablet and desktop devices with relevant and meaningful messages that are custom-built for each individual.

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      Optimize campaigns in-flight

      To maximize return on ad spend (ROAS), brands need to deliver the most relevant offers at the best moments on the optimal device—every time. Our self-learning machines continuously observe and improve on your performance, and make intelligent real-time decisions about when and how to interact with each shopper. For instance, as soon as someone buys a product, they’ll stop seeing messages about it. And you’ll use that data to find people similar to the buyer, and drive purchases from them, too.

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      Get more accurate measurement

      Confirm that your investment is paying off by verifying in-store sales with your partners. We’ll give you insights into which shoppers made a purchase, where they made it and what products they bought. You’ll also know who failed respond to your offer. Armed with this powerful data, you’ll refine your audience, messaging and strategy, and optimize future interactions you have with every shopper.

      Case Studies

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      Launching an ice cream brand with cross-device video

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      Driving medicine sales at a large pharmacy retailer

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      Driving beer sales with video and display

      Resources

      Blog
      CPG marketers: focus on data to boost engagement and sales
      October 04, 2018
      Infographic
      How CPG brands can win in the Amazon era
      April 09, 2019

      Ready to reach and convert the right shoppers for your brand across all their devices? Contact us
      Contact us

      CPG brands understand the need to make marketing and customer connections more data-driven and personalized. Set your brand up for future success by ensuring you have the most accurate and robust data set possible to activate and measure against.

      Conversant combines your valuable first-party data with our data on over 200 customers to identify the best prospects and customers based on over 7000 attributes. This gives you deep insight into who your customers are including their where they shop, what brands they prefer, how much they spend and more.

      Armed with this person-level data, we help you create ongoing, personalized connections with customers that are relevant, consistent and meaningful – not to mention timely. Because our self-learning machines update 1+ billion times every 5 minutes, as millions of people take action across channels, our system knows in milliseconds how and when to interact your customers using the right digital message that will get them to take notice. 

      We then give you full transparency and visibility into individual shopper activity and your in-store sales, so you can adjust your campaigns and messaging to optimize outcomes and develop deeper connections with each individual customer.