Eliminate one-and-done and short-term customers.
We’ll help you accelerate early month-on-book activation and encourage repeat usage by having personalized conversations across your customers' channels. You'll identify the customers most likely to adopt additional products in your portfolio, then promote autopayments, paperless billing and more after activation.
The truth about today’s hyper-connected, always-on consumers
Drive card usage and EMOB
Maximize your profit by sending customers tailored messages.
Increase feature adoption
Send personally relevant messages that drive customers to try new features such as autopay and direct deposit.
Upsell based on life event triggers
Use real-time insights about each customer’s life events—like a marriage, new job or new house—to upsell the right products.
Grow engagement by having customers complete actions such as email signups, applications and agent requests.
Finding the right, qualified customers is essential. But the ability to accelerate your customers’ engagement and expand their use of your products and services are also critical for long-term growth and customer loyalty. How can you get customers to purchase new products, use new features and services, and continuously engage with your brand? Understanding who your customers are is the key.
Today’s customers want an ongoing relationship with their financial services providers. Every interaction you have with your customers needs to be personalized, meaningful, and relevant at the individual level. You need to make them feel special and unique. Conversant can help you understand your customers based on over 7,000 attributes so you can target those customers most likely to add a new product or sign up for a new service.
For example, you can send messages encouraging a customer to try a new feature like autopayments, or paperless billing. You can upsell products to customers that have experienced a recent life event, like a marriage, new job, or new home. And you can deepen customer relationships by encouraging non-sales engagement, like signing up for an email or newsletter, completing a survey, or filling out an application for a new credit card.
Because our self-learning machines update 1+ billion times every 5 minutes, as millions of people take action across channels, our system knows in milliseconds how and when to interact with your customers using the right digital message that will get them to take notice. This deep and evolving insight enables you to nurture these 1:1 relationships over time so you can keep customers loyal for a lifetime.
By targeting the right customer with the best message, you can also drive more efficient marketing spend. Through our advanced machine learning, we’ll help you anticipate people’s real-time financial needs and seamlessly connect with them, maximizing your marketing budget without wasting money on the wrong people, poor timing or irrelevant messages.
We also give you the ability to measure performance with complete transparency. With a complete view of your performance, you can measure the impact of every conversation and gain full, closed-looped visibility into the actual return on every marketing dollar you spend. You can then replicate your successes and modify your communication and strategy to optimize every customer conversation.